Job Information
SWIRE COCA-COLA, USA Manager, Shopper Marketing in DRAPER, Utah
Who is Swire Coca-Cola?We are a family-owned bottling company with a story spanning over two centuries. We are one of the largest bottlers of Coca-Cola in North America and distribute more than 50 beverage brands and flavors creating joy for our customers every day. Our 8,000+ driven employees work hard as part of a team that delivers refreshment to over 30 million consumers across 13 states. Begin a journey with us at Swire Coca-Cola and belong to a community of dedicated team members who think big and believe in winning together.
Why you'll love working at Swire Coca-Cola:
Swire Coca-Cola is committed to providing balance to support you in all aspects of your life, both at work and beyond. We offer the benefits you need for physical, financial, and emotional well-being.
Health coverage (3 medical options, dental and vision). 401(k) Retirement Plan w/company match
Health Savings Accounts w/company match
FREE virtual primary care, acute care and physical therapy
FREE Employee Assistance Program
Company paid (vacation, holidays, sick time, bereavement, jury duty, maternity/parental, disability leave and volunteer time)
Discounted and free product
Tuition reimbursement
Opportunities for career advancement
In addition to health benefits, Swire Coca-Cola is proud to offer you opportunities where you help give back directly to the communities and causes you care about. Note: Enrollment in a Swire Medical Plan is required for some benefits.
Job Details:
Job Level:
What does a Shopper Marketing Manager do at Swire Coca-Cola?
The Shopper Marketing Manager utilizesdata insights and market trends to create compelling shopper experiences and drive targeted business growth for Swire Coca-Cola and our partner retailers. Collaborates with customers and sales teams to identify mutual growth opportunities that leverage the Coca-Cola portfolio of brands and helps to create joint strategies and tactics that delivers volume, revenue, profit, category and share growth goals with a focus on driving trip conversion, buyer conversion, trial, loyalty, and basket size.
Responsibilities:
Apply shopper insights along the path to purchase to drive targeted business growth metrics for retailers and Swire Coca-Cola by creating compelling shopper experiences for key consumption occasions.
Collaborate with customers and sales teams to identify growth opportunities and create joint strategies and tactics that result in a Joint Business Plan (JBP) to deliver volume, revenue, profit, category and share growth goals.
Build customer-specific marketing plans that reflect insights-integrated programming that engages consumers with the Coca-Cola portfolio of brands to drive share, trip conversion, trial, loyalty and basket size.
Project management of marketing program conception through to point of sale, retail execution and customer fulfillment including brief and sales tool development as well as internal and external agency management for assigned customers.
Responsible for insights driven governance and guidelines at the customer (retailer) level, to collaboratively create and execute custom shopper marketing solutions that contribute to Swire becoming our customers most valued supplier and business partner.
Collaboration with cross functional partners, including but not limited to business insights, category, PRGM, sales, brands, Commercial, media, NRS and DIO to... For full info follow application link.
Swire Coca-Cola, USA is an equal employment opportunity and affirmative action employer that participates in the E-Verify program as required by law. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, natio nal origin, disability, Veteran status or other legally protected characteristics.