Job Information
General Motors Content Design Manager, Human Interface Design in Dover, Delaware
Job Description
Drive the Future of Automotive Experiences – Join Our Human Interface Design Team!
Are you passionate about crafting intuitive, beautiful, and human-centered digital experiences across vehicles, web, and mobile platforms? Our Human Interface Design (HID) team is redefining how people interact with automotive technology—both inside and outside the vehicle. From in-vehicle displays to connected apps and foundational design systems across software and hardware, we create seamless experiences that feel effortless, engaging, and safe.
What We Do
Understand Drivers & Passengers : We dive deep into user research to uncover real needs and behaviors on the road and beyond.
Design Across Platforms : From infotainment systems to mobile apps and web portals to hardware switch configurations, we build cohesive digital ecosystems that connect users to their vehicles and services.
Build Strong Foundations : We develop scalable design systems and interaction models that ensure consistency, accessibility, and innovation across all touchpoints.
Innovate Interactions : We define how users navigate voice controls, advanced driver-assist features, and connected services.
Champion Safety & Accessibility : Every design is inclusive, distraction-free, and aligned with global safety standards.
Collaborate Across Teams : We work hand-in-hand with engineers, product managers, interior and exterior designers and UX researchers to bring ideas to life.
Why Join Us?
Impact at Scale : Your designs will shape the driving and digital experience for millions of users worldwide.
Creative Freedom : Explore bold ideas and push the boundaries of automotive and digital design.
Continuous Growth : Learn from a team of experts and stay ahead in the rapidly evolving mobility and tech landscape.
User-First Culture : Every decision starts with empathy for the driver, passenger, and digital user.
If you're ready to design the future of mobility we’d love to meet you!
Job Description
The Content Design Manager, Human Interface Design leads a team of content designers who shape the language experience across GM’s platforms. You will support the vision for how content supports product understanding, usability, and brand expression, ensuring every interaction is clear, consistent, and grounded in a unified language system. You’ll guide the team in crafting high‑quality interface content, establish and support standards that scale across features and channels, and partner closely with product, design, engineering, and AI teams to deliver cohesive end‑to‑end experiences. Through strong editorial leadership, systems thinking, and a well‑defined point of view, you’ll champion language as a core design asset that drives clarity, trust, and customer success.
This role leads a team of content designers responsible for all interface language and writing across our mobile and web applications. You’ll drive consistency, clarity, and communication while upholding a high standard of craft. You’ll develop and own a strong point of view that shapes how language shows up across our mobile and web platforms.
Responsibilities
Manage and mentor a team of content designersworking across allmobile and web applications.
Identifyopportunitiesto buildscalable content systems including reusable patterns and content models
Collaborate with designers, engineers, product managers, legal, localization, and AI/ML teams
Act as a subject matter expert and point of contact forcontent design related work in mobile and web.
Stay informed on trends in AI, localization, and inclusive language
Design great experiences through clear, consistent, and inclusive language
Key Characteristics
Youhavestrong designsensibilities: You understand the relationship between UI and language and candemonstratea strong point of view on how the two are connected.
You’re a strong communicator: You can articulate strategy and detail with clarity and influence.
You care deeply about language: You evaluate and shape content with precision and empathy.
Requirements
Experience leading content designoutput and mentoring
Background in UX writingand content design
Experience collaborating with cross-functional teams including legal, engineering,product, and marketing
Excellentwritten, visual, and verbal communication skills
Proficiencywith tools like Figma, design systems, and AI tooling
Education and Experience
Experience designing and governing scalable language systems
A clear portfolio of work thatshowcasesyourcraft of writing, philosophy on leadership, and overall approach to content design problem solving.
The salary range for this role is (140,100 - $186,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).
This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager.
The selected candidate will be required to travel <25% for this role.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (https://search-careers.gm.com/en/working-at-gm/total-rewards) .
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (https://search-careers.gm.com/en/how-we-hire) .
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email (Careers.Accommodations@GM.com) us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
Our Company (https://search-careers.gm.com/en/working-at-gm/)
Our Culture
How we hire (https://search-careers.gm.com/en/how-we-hire/)
Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
Explore our global locations (https://search-careers.gm.com/en/locations/)
We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM’s Talent Community (beamery.com) (https://flows.beamery.com/generalmotors/talcom) . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.
Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click “Apply Now” on the job posting of interest.
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.