Job Information
General Motors Senior Cross-Tier Media Planner in Detroit, Michigan
Job Description
As a Senior Cross ‑ Tier Media Planner , you will help evolve how GM plans, measures, and activates media across brands and tiers. This role partners with cross‑functional teams to align media strategy to business outcomes, while ensuring consistency, efficiency, and impact across national and local efforts. A demonstrated, hands‑on command of media planning tools, systems, and planning methodologies, combined with experience leading teams in the practice of media planning is critical to success in this role. This position requires a practitioner who has personally built, evaluated, and optimized media plans.
KEY RESPONSIBILITIES
Own and actively use media planning tools and systems (reach‑based planning, audience tools, buying platforms, and analytics solutions) to develop, evaluate, andoptimizemedia plans across national and local tiers.
Lead teams and agency partners in the day-to-daypractice of media planning, setting clear planning standards, methodologies, and quality expectations across brands and markets.
Act as a working expert and coach to Brand, Sales Operations, and agency partnersonmedia planning tools, systems, and best practices.
Evaluate reach, frequency, and channel mix across national and local markets to uncover gaps, inefficiencies, and opportunities to drive incremental reach growth.
Collaborate closely with Brand, Product, Sales Operations, and Performance Marketing teams to ensure media strategies are aligned to brand priorities and growthobjectives.
Integrate media strategies across Marketing, Sales, Field, CX, Experiential, and Communications teams to deliver a coordinated national, zone, and LMA approach that amplifies impact.
Clearly articulate media strategy, learnings, and growth opportunitiestosenior leadership across Sales and Marketing.
Build strong, trusted partnerships withGMMediaOnecentral experts (Audience, Ad Tech, Channel Leads) and Sales Operations stakeholders to enable aligned execution and shared success.
REQUIRED CORE COMPETENCIES
Hands on media planning leader witha track recordof personally building andoptimizingmedia plans using modern planning and buying tools.
Proven leader of large, complex initiatives, effectively coordinatingcross functionalpartners and agencies to deliver impactatscale.
Influentialleaderwithout direct authority, able to guide, motivate, and align teams of indirect reports toward shared goals and outcomes.
Strategic,systems levelthinker who can navigate complexity, align multiple stakeholders, and drive clarity in ambiguous environments.
Strong analytical acumen, with the ability to synthesize data, insights, and performance signals into actionable recommendations that inform investment decisions.
Results drivenand resilient, consistently delivering outcomes amid evolving priorities and dynamic market conditions.
Compelling communicator and storyteller, withdemonstratedability to distill complex data into clear,executive readynarratives across written, verbal, and presentation formats.
Proactive, composed, and accountable,demonstratinginitiative, sound judgment, and confidence under pressure.
REQUIRED QUALIFICATIONS
6+ years of hands‑on experience in media planning and buying, with direct ownership of planning tools, systems, and frameworks.
Bachelor’s degreerequired; preferred in marketing, business, or related fields
Demonstrated understanding of the media ecosystem, including platforms, technology, and planning/buying processes
Experience workingfor media agencies
Proven ability to manage multiple projects and deadlines
Demonstrated presentation skills, including development ofexecutive readymaterials and storytelling that enablesdecision making
Outstanding oral and written communication skills
PREFERRED QUALIFICATIONS
Knowledge of GM structures and processes
Automotive experience
Understanding ofaudience basedandreach basedplanning
#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
This job may be eligible for relocation benefits.
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