Job Information
Robert Half Director of Retail Marketing/Communications in Detroit, Michigan
Description
We are looking for a dynamic and experienced Director of Retail Marketing and Communications to lead brand activation and go-to-market strategies for a fast-growing CPG company. This newly created role offers the unique opportunity to shape and scale the brand's presence across digital platforms, retail spaces, experiential channels, and corporate communications. The ideal candidate thrives in high-growth environments and has a proven ability to transform brand strategies into impactful campaigns that drive consumer engagement and business results. The ideal Director of Retail Marketing and Communications comes with 10 years of experience in CPG, retail, food/beverage leading digital, social, and communications teams. This is a leadership role focusing on building and deploying omnichannel 360 campaigns. This role is based in Downtown Detroit and is onsite 5 days per week.
Responsibilities:
• Develop and implement integrated marketing campaigns across digital, retail, trade, and experiential channels to support product launches and brand initiatives.
• Drive the creation and execution of a comprehensive marketing calendar that aligns with business priorities and seasonal opportunities.
• Lead brand communications and storytelling efforts, ensuring consistency in messaging across internal and external channels.
• Oversee digital and social media strategies, leveraging data-driven insights to enhance brand visibility and optimize channel performance.
• Manage the execution of retail activations, trade shows, and branded events to deliver a cohesive brand experience.
• Build and mentor a high-performing marketing team, fostering a collaborative and innovative culture.
• Collaborate cross-functionally with teams such as Product, Sales, Operations, and Finance to align marketing efforts with business goals.
• Track and analyze campaign performance metrics to inform strategic adjustments and future planning.
• Partner with external agencies and vendors to deliver high-quality marketing materials on time and within budget.
• Support media relations and reputation-building initiatives, including executive visibility and internal communications.
Requirements
• A minimum of 10 years of progressive experience in brand marketing, retail/CPG marketing, or integrated marketing.
• Strong background in the consumer packaged goods (CPG), food and beverage, grocery, or retail-driven sectors.
• Expertise in go-to-market execution and shopper/retail marketing strategies.
• Demonstrated success in creating campaigns that blend storytelling with measurable commercial outcomes.
• Proven ability to thrive in fast-paced, high-growth environments while building scalable processes.
• Leadership experience with a track record of mentoring and growing high-performing teams of at least 4 people.
• Proficiency in digital marketing tools, including Google Analytics, and strategies for enhancing brand awareness.
• An efficient and collaborative mindset, with a focus on achieving team success.
Must have ability and interest to work onsite in Downtown Detroit daily.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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