Job Information
Rock Family of Companies Director, Marketing Growth Strategy and Journey Design in Detroit, Michigan
As the Director of Marketing Growth Strategy and Journey Design, you are the strategic architect for the mid-funnel engagement system, bridging marketing strategy with brand media execution. You'll own the learning agenda, story strategy, journey architecture, and experimentation roadmap that re-engages stalled Refinance and Purchase leads. You'll work cross-functionally to design multi-touch, behavior-driven journeys, provide brand-aligned content direction, and identify high-impact opportunities to improve milestone progression and reduce Customer Acquisition Cost (CAC) through strategic marketing initiatives.
About The Role
Own mid-funnel learning agenda across Refi and Purchase segments (MA, WOIT, GH, Catch-All)
Define hypotheses, Key Performance Indicators (KPIs), and success criteria for all journey experiments
Partner with the Consumer Insights team to identify segment-specific motivations, friction points, and story strategies
Design behavior-based journey flows that drive engagement and progression
Map behavioral triggers and decision trees across email, SMS, app, landing pages, social, YouTube, and Redfin-informed audiences
Ensure journeys build affinity, clarity, and conversion readiness
Define the affinity-building story architectures, value propositions, and content formats needed for each journey
About You
Minimum Qualifications
5 years of experience in growth, consumer journey strategy, lifecycle strategy, performance storytelling, and/or experimentation in the marketing sector
Experience designing multiple-channel customer journeys
Strong understanding of behavioral triggers and customer psychology
Ability to synthesize data into narrative hypotheses and actionable recommendations
Excellent cross-functional leadership and influence skills
Strong ability to grow and mentor people and teams
Preferred Qualifications
Experience in the FinTech space, particularly with mortgage or lending products
Strong understanding of segment psychology and motivational frameworks
Experience optimizing mid-funnel journeys and engagement strategies
What you’ll get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks (https://careers.rocket.com/culture/benefits) .
About us
Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at Careers@Rocket.com .
The compensation information below is provided in compliance with all applicable job posting disclosure requirements. The compensation for this position is $146,500.00-$334,500.00 . The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here (https://url.us.m.mimecastprotect.com/s/_BJHClY8MQF9kpgWSGf8CzlIAe?domain=myrocketcareer.com/) . The information regarding compensation and other benefits included in this paragraph is the company’s current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.