Job Information
Principal Financial Group Senior Director RFP Services & Content Strategy - Asset Management in Denver, Colorado
What You'll Do
We’re looking for a Senior Director, Global RFP Services & Content Strategy to join our Client Experience leadership team. In this role, you’ll set the global vision and build the next‑generation, AI‑enabled RFP and content capability that fuels growth across Principal Asset Management.
As the enterprise owner for RFPs, DDQs, and consultant databases, you’ll define the strategy and operating model for a global, cross‑asset RFP function—ensuring our content, processes, and technology infrastructure scale with the needs of our public and private markets businesses. You’ll also champion a unified content experience and partner closely with teams across Investments, Product, Risk, Compliance, and Distribution to advance our growth and client experience priorities.
You will:
Lead a global team responsible for delivering best‑in‑class consultant database, RFP, and DDQ responses across the full lifecycle, ensuring consistency, accuracy, timeliness, and exceptional service. Foster an inclusive, collaborative, and innovative culture, applying strong performance management to drive accountability, growth, and results.
Own the roadmap and ROI for core platforms and vendors (e.g., RFPIO//Responsive), content hubs (e.g., Seismic/SharePoint), data integrations (e.g., CRM/BI), and Copilot‑style assistants in partnership with client intelligence and technology teams.
Build tight feedback loops aligned to growth and engagement with Institutional Sales, Wealth/Intermediary, and Consultant Relations; enhance consultant database coverage; enhanced win rates and proactively position content for priority segments.
Build a best‑in‑class content and production strategy , establishinga single source of truth for Q&A, strategy and product information, performance narratives, and market views. Lead a proactive private markets content strategy in close partnership with Product and client teams.
Design and govern a global follow‑the‑sun model with clear SLAs, work allocation, and escalation paths across the Americas, EMEA, and APAC, while ensuring a consistent quality and compliance framework.
Develop global analytics that surface client themes, competitive insights, and product white spaces; brief executives and inform growth strategy with data‑backed recommendations.
Implement responsible generative AI and retrieval‑augmented workflows (e.g., knowledge graphs, curated answer libraries, prompt orchestration, human‑in‑the‑loop review) to improve cycle times, quality, and scalable expertise. Partner with Legal/Compliance to ensure adherence to global regulatory requirements.
Partner with investment teams across public and private markets to develop high‑quality, client‑forward content and support a culture of learning, accountability, and investment acumen.
Stay connected to market and industry trends , representing Principal and Client Experience internally and externally at key leadership and industry forums.
Make strategic talent decisions across hiring, compensation, rewards, and development—including upskilling the team in AI literacy, investment acumen, and consultative storytelling.
Principal Asset Management is the global investment solutions business for Principal Financial Group® (Nasdaq: PFG), managing about $580 billion in assets and over 60 years of experience. Principal Asset Management has been recognized as a “Best Places to Work in Money Management” for 14 consecutive years! Check us out at www.principalam.com!
Who You Are
Bachelor's degree, MBA/CFA preferred
10+ years of experience in financial services or asset management supporting investment, product, marketing, or client‑facing functions in a global or matrixed environment
5+ years leadership experience
Deep familiarity with both public and private markets products and vehicles
Prior experience working with institutional clients and consultant requirements
Skills That Will Help You Stand Out
Experience with, or strong familiarity with, RFP/DDQ processes or comparable investment‑related content workflows
Experience working at a Global asset management firm
Experience working across Americas, EMEA, and APAC; multilingual capability preferred
Experience with RFPIO//Responsive, Seismic, Salesforce, and Power BI/Tableau
Demonstrated strengths in decision‑making, strategic thinking, problem‑solving, project management, leadership, consulting, and communication
Executive presence with the ability to influence senior leaders, simplify complexity, and lead through change
Ability to coach, delegate, and empower others while maintaining both strategic and operational oversight
FINRA Series 7, 24, and 66 may be required depending on role needs
Salary Range Information
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)
$179000 - $243000 / year
Salary Details
The base salary range for this role is $179,000 - $243,000 as indicated above. Final compensation will be determined based on skills, experience, and alignment with the role’s responsibilities.
In addition to base pay, this role participates in an annual profit share bonus plan .
Time Off Program
Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible
No
Location(s)
Locations for talent are Des Moines, Chicago, New York City, Seattle, Charlotte, or Denver based in the US. You would apply through the LinkedIn job portal to work out of London. You can check out what our Global Headquarters looks like here:
Work Authorization/Sponsorship
At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
Nonimmigrant Workers (https://www.uscis.gov/working-in-the-united-states/temporary-nonimmigrant-workers) and Green Card for Employment-Based Immigrants (https://www.uscis.gov/green-card/green-card-eligibility/green-card-for-employment-based-immigrants)
Investment Code of Ethics
For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
Experience Principal
At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.
Principal is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Posting Window
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Original Posting Date
2/23/2026
Most Recently Posted Date
2/23/2026
LinkedIn Hashtag
#LI-MT1