Job Information
The Coca-Cola Company Manager, Consumer/Customer Data, LATAM in Ciudad de México, Mexico
At The Coca-Cola Company, we are proud to be one of the world's most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference. The Manager, Consumer / Customer Data, LATAM is responsible for the hands-on execution of consumer and customer data initiatives, supporting Marketing and Commercial teams with data integration, analysis, and activation. This role focuses on operational delivery, ensuring data is accurate, compliant, and effectively used to support campaigns, personalization, and commercial decision-making. The Manager works closely with regional markets, Digital, and analytics partners to bring consumer data use cases to life. What You'll Do for UsData Activation & ExecutionExecute consumer data use cases, including audience creation, segmentation, campaign targeting, and performance analysis. Support CRM, CDP, loyalty, and owned platform data activation activities. Ensure timely and accurate delivery of data outputs to marketing and commercial teams. Data Integration & Quality SupportSupport integration of consumer data across systems and platforms, validating data flows and resolving basic issues. Monitor data quality and completeness, flagging risks or gaps to senior team members. Maintain documentation for data definitions and use cases. Governance & Compliance SupportApply data governance, privacy, and consent standards in daily execution. Support audits, reviews, and compliance checks as required. Ensure responsible use of consumer data in all activities. Measurement & ReportingProduce dashboards and reports tracking campaign performance, audience effectiveness, and consumer engagement. Analyze results and provide insights to support optimization efforts. Support value tracking for consumer data initiatives. Collaboration & LearningWork closely with Marketing, Commercial, Digital, and Analytics partners to understand business needs. Participate in agile ceremonies and cross-functional working sessions. Continuously build skills in consumer data, platforms, and analytics. Qualifications & RequirementsBachelor's degree in Business, Marketing, Data, Analytics, or related field 5+ years of experience in data, analytics, CRM, or digital marketing roles Working knowledge of CRM, CDP, marketing analytics, or BI tools Strong attention to detail and data quality Curiosity and eagerness to grow in consumer data and marketing technology Skills:Consumer Insights Research; Cross-Functional Collaboration; Data Literacy; Stakeholder Management; Analytics; Marketing Analytics; Marketing StrategiesAnnual Incentive Reference Value Percentage:15Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.