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This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/13421557

Job Description\ \ Overview\ At PepsiCo, youll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lays and Quaker, our work touches millions of people every day.At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, youll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

The Gatorade AI & Digital Capabilities team is seeking a results-oriented, strategic, and creative Associate Marketing Manager to help drive digital execution, owned platform evolution, and growth across the Gatorade portfolio.

This role supports mid- to long-term business priorities while owning day-to-day execution across Gatorade.com, CRM, and key seasonal moments. The position blends strategic thinking with hands-on leadership, cross-functional coordination, and disciplined execution as Gatorade evolves its owned platforms to support AI-mediated discovery and commerce journeys.

Responsibilities

Strategy & Portfolio Support\ * Support the development and execution of mid- and long-term strategies aligned to Gatorades master brand strategy and revenue objectives.\ * Partner with brand teams to ensure a cohesive business narrative, connecting longer-term priorities with near-term initiatives and execution.\ * Monitor competitive activity, consumer behavior, and digital trends to inform platform priorities and business decision-making.

Owned Platform Evolution & GEO Support\ * Support the day-to-day evolution of Gatorades owned digital platforms in service of the brands Generative Engine Optimization (GEO) strategy.\ * Help operationalize AI-driven content, taxonomy, and site updates to ensure Gatorade is accurately represented and discoverable across AI-mediated consumer journeys.\ * Partner with SEO, analytics, and platform teams to translate GEO learnings into practical on-site updates and executional improvements.\ * Assist in tracking performance signals related to AI discoverability, search visibility, and content effectiveness across owned platforms.\ * Contribute to testing and learning agendas that help evolve Gatorade.com as AI search and recommendation behaviors continue to change.

Gatorade.com Strategy & Digital Operations\ * Own the Gatorade.com calendar, ensuring alignment across brands, campaigns, and seasonal priorities.\ * Lead the weekly cross-functional Gatorade.com calendar meeting, driving clarity, accountability, and on-time execution.\ * Oversee the creation and deployment of Gatorade.com assets, ensuring all imagery, tiles, and content are accurate, approved, and delivered on schedule.\ * Own and maintain Gatorade.com FAQs, ensuring content is accurate, consumer-friendly, and consistently up to date.\ * Serve as the Gatorade.com email brand lead, partnering with CRM and brand teams to deliver cohesive, on-brand messaging.\ * Execute against the aligned email calendar, ensuring timely deployment and strong coordination across stakeholders.\ * Actively participate in weekly CRM meetings, representing brand and site priorities.

What Success Looks Like\ * Strong, reliable day-to-day execution across Gatorade.com and CRM\ * Clear progress in evolving owned platforms to support Gatorades GEO and AI discoverability goals\ * Seamless cross-functional collaboration across Dig tal, Brand, CRM, Analytics, and Platform teams\ * Consistently high-quality, on-time delivery of assets across seasonal moments and always-on marketing\ * A well-managed Gatorade.com that reflects brand priorities and adapts to emerging AI-driven discovery behaviors

Compensation and Benefits:\ * The expected compensation range for this position is between \$93,500 - \$156,450.\ * Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.\ * Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.\ * Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.\ * In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications\ * Bachelors degree (required) in Marketing, Business, or a related field\ * 35 years of experience in digital marketing, brand marketing, or owned platform execution\ * Experience