Job Information
Ingersoll Rand Manager - Demand Generation in Chennai, India
Job Title: Asst Manager / Manager Demand Generation (Pumps & Industrial Solutions)
Location
Chennai / Mahindra City
Experience
1015 years in Industrial / Manufacturing / B2B Marketing
Role Overview
The Candidate will lead the Organizations demand creation and market development strategy across industrial, infrastructure, municipal, and OEM segments for its pump portfolio. This role owns endtoend demand generationfrom market intelligence and campaign strategy to pipeline impact and ROI .
The role requires strong collaboration with Sales Leadership, Channel Partners, Product Management, and Senior Management , and plays a critical role in building sustained market demand in long-cycle, projectdriven environments .
Key Responsibilities
Strategic Demand & Market Leadership
Define and own the overall demand generation strategy for domestic and/or export markets
Identify priority industries, applications, geographies, and customer segments for growth
Translate business goals into annual demand plans, campaign roadmaps, and budget allocation
Act as the marketing partner to Sales leadership for pipeline creation and market expansion
Campaign & Program Ownership
Lead high-impact demand programs including:
Large trade exhibitions and global industrial expos
Industry-specific technical seminars, roadshows, and consultant meets
Digital demand programs (SEO, website, email, LinkedIn, paid media)
Product launch and application awareness campaigns
Ensure programs are aligned to product verticals, industries, and sales priorities
Consultant, EPC & Influencer Engagement
Build structured engagement programs for consultants, EPCs, specifiers, and influencers
Drive specification wins through technical positioning, case studies, and reference projects
Support sales teams in building long-term relationships with decision influencers
Channel & Partner Demand Generation
Design and govern channel demand generation frameworks for dealers and distributors
Enable partners with campaigns, tools, messaging, and co-marketing programs
Track and improve partner-led inquiry generation and pipeline contribution
Content, Messaging & Brand Leadership
Own demand-related messaging, value propositions, and application narratives
Guide development of:
Technical brochures, application notes, and industry-focused content
Case studies, reference documents, and proof-of-performance materials
Website structure and content aligned to buyer journeys
Ensure consistent brand and technical positioning across all touchpoints
Sales Alignment & Revenue Impact
Define lead qualification, handoff, and feedback processes with Sales
Review regional pipelines and campaign performance with Sales leadership
Drive improvements in inquiry quality, conversion rates, and deal velocity
Analytics, Governance & ROI
Establish KPIs for demand generation including inquiries, qualified projects, pipeline value, and ROI
Own dashboards, reporting cadence, and leadership reviews
Use insights to refine strategy, optimize spend, and scale high-performing programs
Team & Vendor Leadership
Mentor and guide demand generation, digital, and field marketing teams
Manage external agencies, event partners, and digital vendors
Build scalable processes and best practices across regions
Required Qualifications
Bachelors degree in Engineering (Mechanical / Industrial preferred) or MBA - Marketing, or Business Administration.
Min 6 years (for AM) & Min 13+ years( for Manager ) of experience in B2B industrial marketing or demand generation from an organization of repute.
Proven experience driving demand in pump manufacturing, fluid handling, capital equipment, or heavy engineering
Experience working closely with senior sales and business leaders
Preferred Qualifications
MBA in Marketing or Strategy
Experience managing multi-region or export market demand programs
Exposure to energy efficiency, sustainability, or regulatory-driven markets
Key Skills & Competencies
Strategic thinking with strong execution discipline
Deep industrial market and application understanding
Leadership and cross-functional influence
Data-driven decision making
Executive communication and stakeholder management
Success Metrics (KPIs)
Qualified inquiries and project leads generated
Marketing-influenced pipeline and revenue
Consultant / EPC engagement and specification wins
Channel partner demand contribution
ROI from exhibitions, campaigns, and digital programs
Why This Role Matters
This is a high-impact role that directly influences market presence, pipeline quality, and long-term growth in competitive industrial segments.