Job Information
Robert Half Paid Media Manager in Charlotte, North Carolina
Description
We are actively seeking experienced Paid Media professionals to join our talent network for upcoming contract opportunities. These roles support a variety of clients and focus on planning, executing, and optimizing paid digital campaigns that drive awareness, traffic, leads, and revenue growth.
What You’ll Do
Plan, build, and manage paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and programmatic networks
Develop campaign strategies aligned with client goals, audiences, and performance KPIs
Conduct keyword research, audience targeting, and media planning
Monitor campaign performance and optimize for CTR, CPA, ROAS, and conversion rates
Manage budgets, bids, and pacing to maximize ROI
Create and test ad copy, creative variations, and landing page alignment
Analyze campaign data and deliver performance insights and recommendations
Collaborate with creative, analytics, and marketing teams to improve campaign outcomes
Requirements
2+ years of experience in paid media, performance marketing, or digital advertising
Hands-on experience managing campaigns in Google Ads and/or Meta Ads Manager
Strong understanding of performance metrics (CTR, CPC, CPA, ROAS)
Experience with audience segmentation, retargeting, and funnel-based campaign strategy
Ability to analyze data and make real-time optimization decisions
Strong attention to detail and ability to manage multiple campaigns simultaneously
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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