Job Information
Wells Fargo Lead Digital Product Manager - Offer Management in Charlotte, North Carolina
About this role:
Wells Fargo is seeking a Lead Digital Product Manager to join the Offer Management product team in Enterprise Marketing Services (EMS) to lead product delivery of offer data services critical for the creation, presentment, and fulfillment of Wells Fargo's p
About this role:
Wells Fargo is seeking a Lead Digital Product Manager to join the Offer Management product team in Enterprise Marketing Services (EMS) to lead product delivery of offer data services critical for the creation, presentment, and fulfillment of Wells Fargo's promotional offers.
In this role, you will:
Lead the development and execution of complex digital strategies, business plans, and initiatives with enterprise-wide impact.
Analyze and influence digital strategy by evaluating customer needs, business priorities, technology constraints, and regulatory considerations.
Make strategic product decisions based on a deep understanding of business processes, policies, procedures, and compliance requirements.
Partner with technology, design, data, risk, and operations teams to deliver scalable, compliant, and customer‑centric solutions.
Translate strategy into actionable roadmaps, epics, and prioritized backlogs that deliver measurable customer and business outcomes.
Lead and influence a broad cross‑functional team of digital professionals to meet commitments, remove impediments, and deliver new capabilities.
Collaborate with peers and mid‑level to senior leaders to resolve complex issues, manage dependencies, and align priorities across teams.
Required Qualifications:
- 5+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
Experience leading digital products built on middleware, APIs, and microservice‑based architectures.
Strong understanding of data management practices, including data quality standards, data movement, and enterprise data integrations.
Experience partnering with or operating in risk‑managed, regulated environments, including audit, business controls, or compliance.
Familiarity with digital marketing and offer management platforms, such as Adobe (AEM, Target, Audience) or comparable enterprise solutions.
Demonstrated ability to collaborate effectively with product technology, engineering, and architecture partners to deliver scalable solutions.
Experience defining and managing product roadmaps, epics, and backlogs using agile or hybrid delivery methodologies (e.g., Scrum, SAFe).
Proficiency with product and delivery management tools such as Jira and Confluence.
Exposure to AI‑enabled product capabilities or tools (including Copilot or similar technologies) is a plus.
Experience working across authenticated digital channels (web and mobile), supporting personalization, experimentation, or optimization efforts.
Strong analytical, communication, and stakeholder‑management skills, with the ability to influence without authority.
Job Expectations:
Hybrid work schedule
This position is not eligible for Visa sponsorship.
No relocation assistance
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.
$119,000.00 - $206,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs (https://www.wellsfargojobs.com/en/life-at-wells-fargo/benefits) for an overview of the following benefit plans and programs offered to employees.
Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Posting End Date:
16 Apr 2026
* Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo (https://www.wellsfargojobs.com/en/diversity/disability-inclusion/) .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy (https://www.wellsfargojobs.com/en/wells-fargo-drug-and-alcohol-policy) to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
Req Number: R-527490