Job Information
Marriott Director of Marketing- The Cape Town EDITION (Pre-Opening) in Cape Town, South Africa
Additional Information
Job Number 26012828
Job Category Sales & Marketing
Location The Cape Town EDITION V&A Waterfront, 7 East Pier Road, Cape Town, South Africa, South Africa, 8001 VIEW ON MAP (https://www.google.com/maps?q=The%20Cape%20Town%20EDITION%20V%26A%20Waterfront%2C%207%20East%20Pier%20Road%2C%20Cape%20Town%2C%20South%20Africa%2C%20South%20Africa%2C%208001)
Schedule Full Time
Located Remotely? N
Position Type Management
The Cape Town EDITION | V&A Waterfront
Opening in 2026, The Cape Town EDITION will introduce contemporary luxury lifestyle hospitality to the iconic V&A Waterfront. Located on Quay 7, the hotel will feature 142 guestrooms, including six serviced apartments, and will operate under an international management agreement.
Developed through the partnership between Marriott International and legendary hotelier Ian Schrager , EDITION Hotels are defined by refined design, deeply personalised service, and vibrant social energy—each property reflecting the culture and creative spirit of its destination.
The Cape Town EDITION is poised to become one of the city’s most influential culinary, social, and lifestyle destinations.
Role Overview
The Director of Marketing is responsible for the development, execution, and optimisation of all marketing strategies that support the property’s revenue, positioning, and brand objectives.
Partnering closely with the Vice President of Sales & Marketing , General Manager, and Commercial leadership team, this role leads integrated marketing initiatives across digital, partnerships, communications, and demand generation. The Director of Marketing ensures brand integrity, drives topline performance, and translates insights into impactful, measurable campaigns.
Key Responsibilities Marketing Strategy & Planning
Develop and execute the annual marketing strategy and budget in alignment with hotel business priorities
Partner with the VP of Sales & Marketing and Revenue Management to deliver integrated, cross‑functional topline strategies
Lead repositioning and brand pull‑through initiatives in partnership with Area and Regional teams
Act as brand guardian, ensuring all marketing communications reflect EDITION brand voice and standards
Reconcile marketing spend monthly in partnership with Finance to ensure forecast accuracy and ROI
Digital Marketing & Demand Generation
Own and execute the digital marketing strategy across the hotel website, third‑party platforms, and social media channels
Develop and manage SEO strategy in collaboration with Marriott Digital Services or external agencies
Oversee OTA marketing strategy and media investments in partnership with Revenue Management
Drive direct and group lead generation initiatives aligned with commercial objectives
Ensure up‑to‑date, compelling visual and content assets through owned photoshoots and asset development
Campaign Performance & Analytics
Oversee execution of all marketing campaigns, initiatives, and collateral to maximise revenue impact
Analyse campaign performance, digital trends, and market insights to inform ongoing optimisation
Prepare and present clear, data‑driven marketing performance updates to the General Manager, commercial leaders, and Ownership
Adjust strategies swiftly based on performance, market shifts, and emerging opportunities
Communications, PR & Partnerships
Develop and lead the Public Relations strategy, including key messages, pitch angles, and target audiences
Manage PR agencies or oversee direct PR activity where applicable
Identify and activate incremental marketing opportunities through partnerships, third‑party platforms, and destination organisations
Build and maintain strong relationships with internal stakeholders, media partners, and regional marketing teams
People Leadership & Team Development
Lead, coach, and develop the property marketing team to deliver high‑impact results
Recruit, onboard, and performance‑manage marketing associates
Conduct performance reviews, provide regular feedback, and support career development
Address employee relations matters in line with company policies and procedures
Candidate Profile
Diploma or degree in Business Administration, Marketing, Sales, or a related field, or equivalent professional experience
Experience in hospitality marketing, sales, or a comparable commercial environment; luxury or lifestyle experience preferred
Proven ability to lead integrated marketing strategies that drive revenue and brand positioning
Strong analytical, communication, and stakeholder management skills
Demonstrated experience leading teams and managing external partners or agencies
Additional Information
Full‑time, on‑site role based at The Cape Town EDITION , V&A Waterfront
Candidates must have the legal right to work in South Africa
In line with our Employment Equity objectives, preference may be given to candidates who contribute to workforce representivity
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
EDITION Hotels combine the visionary genius of boutique hotelier Ian Schrager, the service delivery of a world-class luxury hotel, and the global reach of Marriott International to create an entirely new experience in the world of hospitality. EDITION delivers the best of both worlds in a delicate balancing act – polish with personality, perfectionism with individualism, and comfort with charisma and charm. The brand targets sophisticated, knowledgeable consumers who understand quality, originality, design, and service excellence, but who want it without limitations – breaking the bounds of convention and demanding an attitude and a feeling wrapped in a package that showcases the exceptional.
But to create this magical experience, we need you. We are looking for outgoing, authentically amazing people who are looking for a place to work that inspires them, challenges them and makes them proud to come to work. A place where service comes from the heart, not from a handbook. A place that delivers a never-ending theatrical performance that continuously delights and enchants each and every one of our guests.
We invite you to join us today. In joining EDITION, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.