Job Information
The Coca-Cola Company Senior Director, Customer Development & Digital Commerce, NEF in Cairo, Egypt
Senior Director, Customer Development & Digital CommerceReporting Line: Franchise Role PurposeThe Senior Director, Customer Development & Digital Commerce leads the integration of Customer Development, Digital Commerce, and System-wide execution to drive sustainable volume, value, and market share growth. The role shapes and executes a unified Franchise-level customer and digital commerce strategy, accelerating omnichannel growth, strengthening execution excellence, and building future-ready commercial capabilities across the System. The role operates in a complex multi-bottler environment, orchestrating alignment across Franchise leadership, customer teams, bottling partners, and digital ecosystems to deliver enterprise results. Key Accountabilities- Define and execute a Franchise-wide Customer Development strategy across Modern Trade, E-Commerce, Q-Commerce, QSR, On-Premise, O2O, and Travel channels. - Deliver profitable volume, value, and share growth aligned to Annual Business Plans and Long-Range Plans. - Lead an integrated Digital Commerce and Digital Business Strategy embedded in commercial planning. - Accelerate B2B, E-Commerce, and digital execution models across customers and bottlers. - Navigate and align a 30+ bottler ecosystem, ensuring execution excellence and system collaboration. - Develop strategic, value-creating customer and enterprise digital partnerships. - Lead, coach, and develop a high-performing senior team and act as a capability multiplier across Franchise teams. Experience & Qualifications- 15+ years of progressive leadership experience within FMCG or consumer goods environments. - Deep expertise in Customer Development, Commercial Strategy, Digital Commerce, or Operations. - Proven success delivering results in complex, multi-market and multi-partner systems. - Strong people leadership, executive influence, and change leadership capability. Critical Capabilities- General management capability with P&L accountability. - Strategic and systems thinking with strong execution orientation. - Agile and change leadership mindset. - Deep customer, commercial, and digital ecosystem understanding. - Data-driven storytelling and executive communication skills. Skills:Sales Process; Influencing; Business Planning; Customer Relationship Management (CRM); Sales Management; Collaborative Leadership; Waterfall Model; Consultative Sales Management; Group Problem Solving; Sales Forecasting; Communication; Operational Assessment; Long Term Planning; Business Development; Solutions SellingAnnual Incentive Reference Value Percentage:30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
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