OneMain Financial Jobs

What You'll Be Responsible For: * Develop and Execute Joint GTM Plans: Design and implement comprehensive co-marketing plans and joint demand generation campaigns with key alliance partners focused on pipeline creation and accelerating existing opportunities. * Manage Partner Activation: Serve as the primary marketing liaison for our strategic alliances, coordinating co-branded content (webinars, whitepapers, events), sales enablement materials, and launch programs that successfully position our integrated solutions. * Account-Based Marketing (ABM): Develop and execute targeted ABM campaigns for existing customer upsell to drive engagement and pipeline within high-value accounts, leveraging joint content, tailored events, and co-branded outreach. * Enablement & Resources: Develop partner-facing marketing toolkits, messaging frameworks, and collateral that enable our alliance partners' sales and marketing teams to effectively position and sell our joint offerings. * Reporting & Optimization: Lead post-program analysis, creating scorecards and cross-functional KPI reports to measure the direct and indirect impact of partnerships on the sales pipeline, providing insights to inform future strategy. * Budget Management: Manage budget, logistics, and vendor relationships as they relate to investment allocation across partner-driven channels to maximize ROI. * Cross-Functional Alignment: Collaborate closely with the Sales and Product teams to align partner and channel efforts with overall strategic goals and ensure consistent, compelling messaging.Qualifications & Skills: * 5-7 years of relevant B2B marketing experience with a focus on Channel, Alliance, or Partner Marketing within the technology space. * Consistent track record of developing and executing integrated GTM programs that successfully leverage partner ecosystems to deliver on pipeline targets. * Proven ability to work effectively with external stakeholders, including partners' marketing, sales, and executive teams, managing expectations and driving consensus. * Deep understanding of the indirect sales cycle and how to generate demand through partners and key customer channels. * A champion for data who is able to articulate the ROI of marketing partnerships and optimize spending based on performance. * Extremely organized, adept at managing multiple external timelines, and capable of establishing best practices for a growing partnership marketing function. * Strong communication, negotiation, and stakeholder management skills. * Excited about working in a dynamic environment and building a world-class partnership program from the ground up. * Proficient in Google Workspace, Excel, Slack, Salesforce, Hubspot, or other comparable marketing and reporting platforms. Use of multi-touch attribution tools like Calibermind and CRM platforms like Crossbeam are a plus.This role is based in Brooklyn, NY, USA with hybrid work flexibility and candidates must be within commuting distance from our Williamsburg office.US Salary Range and BenefitsSalary: $145,000 - $175,000Compensation & Equity: The salary range, to the extent specified for this role, is a good faith statement of the minimum and maximum levels of the annual based salary for the position. The base salary offered to a successful candidate will depend on a wide range of compensation factors, including, but not limited to, work experience, education and/or training, critical skills, and/or business considerations. Competitive equity grants are included in the majority of full-time offers and are considered part of Altana's total compensation package. Altana also offers either a discretionary bonus or a variable compensation plan depending on the role.At Altana, we believe that a diverse workforce enables greater creativity, performance, and adaptability. Were proud to be an equal opportunity employer and welcome you to join us as you are. Our employment opportunities and dec