Job Information
The Clorox Company Brand Engagement Manager in Brampton, Ontario
Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace (https://www.linkedin.com/feed/hashtag/?keywords=cloroxistheplace&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7079847624048001024)
Your role at Clorox:
The Brand Engagement Manager plays a pivotal role in leading the development and execution of integrated marketing plans that drive consumer engagement and business growth across our core portfolio (Cleaning, Glad and Brita). This role is responsible for orchestrating the One Demand Planning Process across strategy, execution, and optimization phases, ensuring alignment with brand objectives and excellence in delivery.
In this role, you will:
The ideal candidate will bring a strong understanding of media, content, commerce, and analytics, and will collaborate closely with Studio teams, Brand Engagement Subject Matter Experts, and agency partners to deliver best-in-class marketing experiences.
This role requires a strategic thinker with a passion for consumer-centric marketing, a collaborative mindset, and the ability to thrive in a fast-paced, evolving environment. The Brand Engagement Manager will also play a key role in knowledge sharing, process improvement, and Marketing capability building across the Canadian Business Unit.
In this role, you will be expected to lead with curiosity and creativity, identifying new ways to connect with consumers across the full marketing funnel. You will be responsible for ensuring that all brand engagement activities are insight-driven, measurable, and aligned with Clorox’s broader business goals. Your ability to translate consumer data into actionable strategies will be critical in shaping how our brands show up in the market and resonate with target audiences.
As a key integrator across internal teams and external agency partners, you will help foster a culture of collaboration and accountability. You will be instrumental in driving operational excellence by managing timelines, facilitating cross-functional communication, and ensuring that all marketing initiatives are executed with precision and agility. This is a high-impact role for a marketing professional who is passionate about building brands, driving innovation, and delivering results.
Integrated Planning and Strategy
Lead the One Demand Planning Process for core businesses (Cleaning, Glad and Brita), ensuring strategic alignment and seamless integration across media, content, and commerce
Develop and drive adoption of new processes to enhance integration, efficiency and speed throughout planning, execution and optimization
Act as a key integrator between Studio teams, U.S. Brand Engagement SMEs, Brand teams, and external agencies to build and execute comprehensive integrated marketing plans
Facilitate collaboration to ensure cohesive and effective execution of marketing plans. Manage master timelines, lead integrated agency meetings, and ensure alignment across all stakeholders
Drive adoption of planning frameworks and continuously identify opportunities for process improvement and speed
Media Planning and Optimization
Partner with brand managers and media agency to develop and execute full-funnel media strategies across national and retail channels, including digital, social, programmatic, and traditional media
Oversee campaign planning, flighting, and budget allocation
Monitor media performance and lead optimization efforts through data-driven insights, and real-time adjustments to maximize ROI
Execution and Performance Management
Oversee the flawless execution of marketing campaigns, ensuring all deliverables meet brand standards and timelines
Partner with analytics team to evaluate campaign effectiveness, generate insights, and apply learnings to future planning cycles
Support the development of reporting frameworks and dashboards to track KPIs and performance metrics
Champion a culture of learning by coordinating training sessions, sharing best practices, and fostering testing and innovation across the Brand Engagement teams
Media and Creative Agency Management
Support agency relationship management, ensuring scopes of work align with planning and execution needs
Provide feedback and contribute to agency performance evaluations
#LI-HYBRID
What we look for:
Years and Type of Experience :
- 5-10 years experience with proven related experience in any Brand Engagement related disciplines: Media, PR, Social, NSM/Shopper, Digital, Analytics strategy, etc
Skills and Abilities:
Excellent leadership and communication skills, with the ability to influence and collaborate effectively with cross-functional teams and external partners
Demonstrated skills in any and multiple Brand Engagement Disciplines: Media, PR, Social, NSM/Shopper, Digital, Analytics strategy, etc
Strong analytical skills, with the ability to interpret data and translate it into actionable strategies
Commercial awareness and strategic mindset
Effectively presents ideas or solutions internally/externally. Possesses ability to command attention and manage group dynamics through effective communication
Experience Driving strategic thinking across the brand’s entire consumer experience, based on deep understanding of digital insights and analytics
Demonstrated ability to work collaboratively with other communication disciplines, leading the execution of real-time marketing to drive consumer engagement
Possesses creativity to balance strategic plans with tactical realities
Possesses excellent interpersonal skills with the expertise and professionalism that will earn respect and trust with internal team members and external vendors
Ability to manage challenging situations effectively. Maintain a sense of composure and credibility
Hands-on style with experience to jump in as needed demonstrating leadership first hand and offering innovative solutions to complex problems
Consumer obsessed and externally focused to stay on trends
This posting is for an existing vacancy within our organization.
Workplace type:
Hybrid
Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That’s why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive. Learn more (https://www.thecloroxcompany.com/responsibility/thriving-communities/empowering-our-employees-to-thrive/) .
[Canada] Additional Information:
At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of well-being and provide flexibility for our teammates’ unique needs. This includes robust health plans, a competitive pension program with a company match, paid time off benefits (including half-day summer Fridays, depending on location), Maternity leave benefits, and more.
We are committed to fair and equitable pay and are transparent with current and future teammates about our salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience, and location. Below is the targeted range for this role.
Non-Sales: $83,278 - $128,248
Sales: $83,329 - $128,327
All ranges are subject to change in the future.
Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.
To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes
Who we are.
We champion people to be well and thrive every single day. We’re proud to be in every corner of homes, schools, and offices—making daily life simpler and easier through our beloved brands. Working with us, you’ll join a team of passionate problem solvers and relentless innovators fueled by curiosity, growth, and progress. We relish taking on new, interesting challenges that allow our people to collaborate and thrive at work. And most importantly, we care about each other as multifaceted, whole humans. Join us as we reimagine what’s possible and work with purpose to make a difference in the world.
This is the place where doing the right thing matters.
Doing the right thing is the compass that guides every decision we make—and we’re proud to be globally recognized and awarded for our continuous corporate responsibility efforts. Clorox is a signatory of the United Nations Global Compact and the Ellen MacArthur Foundation's New Plastics Economy Global Commitment. The Clorox Company and its Foundation prioritize giving back to the communities we call home and contribute millions annually in combined cash grants, product donations, and cause-marketing. For more information, visit TheCloroxCompany.com and follow us on social media at @CloroxCo.
Our commitment to diversity, inclusion, and equal employment opportunity.
We seek out and celebrate diverse backgrounds and experiences. We’re always looking for fresh perspectives, a desire to bring your best, and a nonstop drive to keep growing and learning. Learn more about our Inclusion, Diversity, Equity, and Allyship (IDEA) journey here (https://www.thecloroxcompany.com/company/idea/) .
The Clorox Company and its subsidiaries are an EEO/AA/Minorities/Women/LGBT/Protected Veteran/Disabled employer. Learn more to Know Your Rights (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .
Clorox is committed to providing reasonable accommodations for qualified applicants with disabilities and disabled veterans during the hiring and interview process. If you need assistance or accommodations due to a disability, please contact us at people@clorox.com . Please note: this inbox is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions/application statuses.
The Clorox Company and its subsidiaries are an EEO/AA/ Minorities/Women/LGBT/Protected Veteran/Disabled employer.