Job Information
Robert Half Communication Specialist in Boyertown, Pennsylvania
Description We are looking for a dynamic Communication Specialist to join a fast-growing manufacturing and consumer brand in Boyertown, Pennsylvania. This role is ideal for someone who thrives in a performance-driven environment and enjoys blending creative brand execution with strategic customer engagement. You will take ownership of customer communications, experiential marketing initiatives, and branded merchandise development while leveraging data-driven insights and innovative ideas.
Responsibilities:
• Develop and implement segmentation strategies to enhance customer engagement, targeting, and conversion rates.
• Design, optimize, and manage automated workflows, campaigns, and triggers to improve lifecycle marketing.
• Analyze marketing performance metrics and refine strategies based on actionable data insights.
• Assist in creating and executing trade show booths, branded displays, and promotional trailers.
• Coordinate logistics for events, ensuring seamless setup and consistent brand representation.
• Represent the brand at industry events, trade shows, and activations to strengthen its presence.
• Design and oversee the production of branded merchandise, aligning it with the brand identity.
• Manage sourcing, sampling, and production processes for apparel and promotional goods.
• Collaborate with internal teams to plan merchandise launches and promotional campaigns.
• Ensure all brand touchpoints maintain a premium and performance-focused aesthetic. Requirements • Proficiency with marketing platforms such as Klaviyo, HubSpot, or similar tools.
• Strong understanding of segmentation, automation, and campaign strategy.
• Experience in organizing and supporting events, trade shows, or brand activations.
• Creative expertise in branding, merchandise design, and physical marketing assets.
• Exceptional organizational skills with the ability to handle multiple projects simultaneously.
• Interest or experience in performance-driven or enthusiast industries is highly desirable.
• Skilled in copywriting, corporate communications, and internal communications.
• Ability to develop structured communication plans and analyze reporting data effectively. Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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