Job Information
Publicis Groupe Senior Analyst, Data Operations in Boston, Massachusetts
Company description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Overview
Our Data & Analysis team is a group of curious, agile, and collaborative analysts. We collect, connect, and analyze data, transforming it into meaningful stories that drive overall marketing strategy and smarter business decisions. To help with this, we’re looking for an outstanding Data Ops Senior Analyst— someone who welcomes ambiguity, thinks critically and strategically, has a passion for connecting people and processes more efficiently, is excited to improve and maintain tools used to support a strong data foundation. Sound like you? Read on.
Responsibilities
Analyzing data and consulting with subject matter experts to design and develop business rules for data processing
Setting up and/or maintaining dataflows in data wrangling tools like Alteryx or Google Dataprep
Creating and/or maintaining SQL scripts
Where applicable, working with data engineers to assure specifications are understood and followed
Being responsible for ensuring that campaign performance data is easily accessible and reliable
Monitoring, troubleshooting, and remediating data quality across marketing data systems ensuring full understanding of client deliverables
Designing and executing data quality checks
Keeping up to date on digital media operations – new partners, buy changes, etc.
Governing taxonomy additions, application, and use
Serving as a knowledge expert for media and site data processes and identifying areas of improvement to ensure appropriate turnaround times and data quality standards are being met
Evaluating opportunities for simplification and/or automation for reporting and various processes
Influencing teams towards data-informed decision-making and analytical thinking
Promoting a culture of process documentation
Providing guidance on process improvements and best practices for data management
Working closely with other Data and Analysis teams, providing recommendations and direction on visualization of our data
Empowering your team to live the Digitas values to be open, bold, and curious
Qualifications
3-4 years of applicable experience
A four-year college degree; advanced degree is a plus
Strong attention to detail
Excellent oral and written communication skills
Passion for problem solving
Passion for data automation and finding efficiencies in current processes
Passion for digital marketing, eagerness to learn in a constantly changing space, and a natural curiosity
Proficient with SQL and data visualization tools (i.e. Tableau, PowerBI, Google Data Studio)
Knowledge and experience with Python a plus
Knowledge and experience with Databricks or Snowflake a plus
Experience with CI/CD pipelines a plus
Experience working with Google Cloud and AWS a plus
Comfortable in a fast-paced and deadline-driven environment
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
Compensation Range: 73150-107744 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/28/26
All your information will be kept confidential according to EEO guidelines.