Job Information
Robert Half Part-Time Paid Media Specialist in Boston, Massachusetts
Description
Robert Half is seeking a strategic and creative part-time Paid Social Specialist for a 3-6+ month assignment. This is a remote, 20-hour-per-week opportunity. The Paid Social Specialist will assist to lead and scale paid social advertising efforts for our clients. This opportunity is ideal for candidates who thrive on blending storytelling with data-driven performance marketing and have a passion for testing new approaches to drive meaningful results.
Responsibilities:
Plan, execute, and optimize paid social campaigns across platforms such as Meta (Facebook/Instagram), LinkedIn, and other emerging social channels.
Own the campaign process from concept through launch, ongoing optimization, and comprehensive reporting.
Collaborate with internal creative and content teams to produce high-performing ad copy and visuals.
Manage budgets, bids, and targeting strategies to maximize return on ad spend (ROAS) and cost per lead (CPL) efficiency.
Develop and oversee A/B testing for audience segmentation, creative assets, ad formats, and messaging variations.
Analyze campaign performance data, generating actionable insights and clear strategic recommendations.
Stay current with platform updates, industry trends, and best practices in paid social media.
Support broader marketing initiatives, including seasonal campaigns, product launches, and promotional projects.
Requirements
2–5 years managing paid social campaigns
Proficient with Meta Ads Manager; LinkedIn Ads a plus
Strong analytical and data-driven decision-making skills
Experience scaling paid media budgets
Creative mindset for ad messaging and visuals
Comfortable collaborating across marketing, creative, and leadership teams
B2B, lead generation, or event marketing experience preferred
Google Analytics, HubSpot, CRM/automation tools experience
Familiar with conversion tracking, pixels, attribution
Interest in team building or experiential marketing
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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