Job Information
Citizens Growth Strategist for Treasury and Payments in Boston, Massachusetts
Description
At Citizens, we’re so much more than a bank. Behind our products, services, branches, and technology, you’ll find a collaborative group of colleagues from diverse backgrounds and skills working together to help our clients and communities thrive.
As a Growth Strategist – Treasury & Payments, you will be responsible for developing and delivering end-to-end marketing strategies and execution to drive growth across Citizens’ Treasury Management and Payments solutions within the Commercial and Corporate Bank. This role blends strategic leadership, cross-functional influence, and hands-on execution, serving as a thought partner to Treasury & Payments business and product leaders.
You will lead integrated marketing strategies that support client acquisition, retention, product adoption, and usage—while building brand equity and trust with business and corporate clients. Most importantly, you’ll feel valued for who you are and supported to achieve what’s important to you personally and professionally.
Key ResponsibilitiesStrategy & Business Partnership
Develop and help lead marketing strategy and vision for Treasury & Payments to achieve business objectives, revenue growth, and client engagement goals.
Serve as a strategic marketing thought partner to Treasury & Payments product owners and business leaders, shaping end-to-end go-to-market strategies.
Translate complex Treasury and Payments capabilities (e.g., payables, receivables, cash management, liquidity, fraud, and digital payments) into compelling, client-focused value propositions.
Act as the primary liaison between Treasury & Payments business partners and Marketing, ensuring alignment on priorities, messaging, and execution.
Integrated Marketing Planning & Execution
Influence and partner with cross-functional teams to design and deliver quarterly and annual integrated marketing plans spanning:
Digital marketing (website, search, display, paid social, content)
Email and direct marketing
Account-based marketing (ABM)
Sales enablement tools and collateral
Events, sponsorships, and thought leadership
Paid, earned, and owned media
Lead execution for end-to-end Treasury & Payments marketing initiatives, ensuring on-brand, on-strategy, and on-time delivery.
Develop clear and actionable marketing and creative briefs grounded in data, insights, personas, and customer journeys.
Client-Centricity & Experience
Keep the client at the center of everything we do by serving as the voice of the customer and optimizing experiences across channels and touchpoints.
Partner with Sales, Relationship Managers, and Digital teams to ensure marketing supports pipeline growth, onboarding, and long-term client success.
Analytics, Optimization & Continuous Improvement
Ensure closed-loop analytics to measure marketing performance against forecasts and business outcomes.
Analyze performance data and lead test-and-learn initiatives, retrospectives, and optimization recommendations.
Partner with data and analytics teams to track web and campaign metrics and improve marketing efficiency and effectiveness.
Budget, Risk & Governance
Manage a marketing budget within scope, providing accurate estimates, tracking spend, and recommending allocations across tactics.
Proactively manage risk and ensure all marketing activities comply with regulatory requirements, internal governance, and defined processes.
Guide marketing components for new and existing Treasury & Payments product launches and enhancements.
Qualifications & Requirements
Strong strategic and creative thinker with the ability to translate business objectives into impactful marketing strategies.
Experience marketing complex B2B solutions; Treasury, Payments, Cash Management, or Commercial Banking experience strongly preferred.
Deep experience across digital marketing channels, including search, display, social, content, and web optimization.
Proven ability to develop clear, insightful marketing, creative, and media briefs using research and data.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Metrics-driven mindset with the ability to interpret data and create actionable, measurable strategies.
Experience influencing cross-functional teams and senior stakeholders.
Excellent written, verbal, and interpersonal communication skills.
Detail-oriented self-starter with a strong sense of accountability and urgency.
Comfortable operating in a regulated environment.
Minimum 8–10+ years of progressive marketing experience, ideally in B2B financial services.
Preferred Experience
Prior B2B financial services marketing experience
Familiarity with Salesforce, Pardot, Demandbase, and AI-enabled marketing tools
Experience tracking web metrics using Adobe Analytics
Experience working in Agile marketing environments
Strong proficiency in Microsoft tools (PowerPoint, Word, Excel, Copilot)
Education
Bachelor’s degree required
MBA or equivalent experience preferred
Hours & Work Schedule
Hours per Week: 40
Work Schedule: Monday–Friday, 8:00 AM–5:00 PM
Work Arrangement: Hybrid – 4 days in office in Westwood, MA, Boston MA, San Francisco or New York City offices 1 day remote
Pay Transparency
The salary range for this position is $155,000 - $200,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.
We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits .
Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.
Why Work for Us
At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth
Background Check
Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.
06/26/2026