Job Information
Publicis Groupe Senior Data Analyst in Bogota, Colombia
Responsibilities
Core competencies required for candidates:
Enable advanced measurement, insights, and predictive modeling
Strong understanding of measurement frameworks, KPI tracking, and dashboard creation
Experience in ETL, data modeling, and implementation of measurement tools
Expertise in predictive analytics, experimentation, and statistical analysis
Ability to translate complex data into actionable insights
Strong technical skills in SQL, Python/R, and other coding or analytics platforms
Qualifications
Required Skills:
5 / 7+ years of experience
Advanced English Level and communications skills
Data Analytics background
Performance Reporting
Data Storytelling
Familiarization with Web Experiences / Personalization
Experience in the Media/Marketing environment
Experience with tools like Google Analytics, DV360, CM360, Google Ads, Meta Ads, Tiktok Ads and Marketing metrics like CPR CPC ROAS etc
Web Analytics background
SQL experience
A/B Testing and experiment design concepts
CRM / CDP experience Python