Job Information
Publicis Groupe Media Planning Analyst in Bogota, Colombia
Company description
Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.
PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.
Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.
#WeArePGD
This position is available in Costa Rica, Colombia and Peru.
Overview
In this role, you will be responsible for working with clients to develop media strategies and plans that will help them achieve their marketing objectives. You will collaborate with other team members to analyze data, research consumer behavior, and identify trends to make informed decisions about media placement.
Responsibilities
Manage budget and flighting updates in Lumina and Media Tools
Provide updates for all recurring budgeting needs
Help provide and oversee monthly savings documents
QA and update flowcharts and budget documents with accuracy.
Track budget and flowchart changes with detail and organization
Support strategy team with reach and frequency deliveries using Tardiis / NMI
Provide audience and consumer insight data from syndicated tools like MRI and GWI
Provide monthly global tracking updates for internal review and submission
Support on building charts and slides for client presentations
Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst
Review monthly billing against budget documents and flag discrepancies with strategy and investment leads
Update weekly TV goals based on the latest budget and flighting for submission to National Video team update weekly media highlights, coordinating updates with investment teams and preparing client-ready slides for issuance.
Qualifications
Bachelor’s Degree in: Marketing, Advertising, Communication, Business, or any relevant field.
English Level C1.
Good understanding of planning campaigns across the various mechanisms, channels and buying models.
Strong communication skills.
Result oriented skills.
Attention to details skills.
Analytical skills.
Strong teamwork and client orientation skills to help the team grow.
Intermediate Excel knowledge.
Project management skills.
Tools:
• Google Campaign Manager
• Data Studio
• Media Tools
• PowerPoint
• Tardiis