OneMain Financial Jobs

Descripción de la empresa

We are Spark Foundry, a media agency that excels in data and technology, content, experiences and commerce. We are brand building and performance oriented. We have the spirit of a startup as well as the strength of our Publicis Media solutions hub within Publicis Groupe, the world's most valuable communications group. We work for the largest and most challenging advertisers in the market.

Descripción del puesto

At Publicis Groupe Bogotá Colombia , we are looking for a Regional Analytics, Data & Tech Lead to drive data‑led decision making, analytics maturity, and technology enablement across the region. This role is critical in bridging global and regional data & technology strategy with local market execution , ensuring analytics solutions, data governance, and marketing technology are applied consistently, remain locally relevant, and deliver measurable performance impact. You will partner closely with regional marketing, media, and business teams to turn complex data into actionable insights, scalable capabilities, and real business outcomes.

Responsabilidades

Regional analytics & insight leadership

• Lead the regional analytics strategy, aligning insights and measurement with business and marketing objectives.

• Translate data into clear, actionable insights that inform planning, optimization, and investment decisions.

• Oversee regional reporting frameworks, dashboards, and performance narratives.

• Ensure insights are comparable across markets while reflecting local realities.

Data & measurement governance

• Ensure consistent data governance, quality, and taxonomy standards across regional markets.

• Act as the regional point of contact for data integrity, validation, and QA processes.

• Coordinate with global and regional data teams to align definitions, hierarchies, and reporting standards.

• Support markets in resolving data issues and improving data reliability.

Marketing technology & platform enablement

• Own regional enablement of analytics, reporting, and MarTech platforms.

• Partner with global and regional teams on platform deployment, integration, and adoption.

• Ensure tools are used effectively and consistently across all markets.

• Identify gaps, opportunities, and enhancements to strengthen regional tech capability.

Regional performance & optimization

• Monitor regional performance across campaigns, channels, and markets.

• Identify optimization opportunities using advanced analytics and performance signals.

• Support test‑and‑learn approaches to improve effectiveness and efficiency.

• Translate performance outcomes into clear, actionable recommendations for stakeholders.

Market enablement & capability building

• Act as a regional expert in analytics, data, and technology, supporting local market teams.

• Upskill markets on data literacy, analytics tools, and insight interpretation.

• Share best practices and cross‑market learnings to raise overall maturity.

• Support onboarding of new markets to analytics and tech platforms.

Cualificaciones

• 5+ years of experience in data strategy, analytics, or data‑driven roles

• Recognized subject matter expert within analytics environments

• Strong ability to translate technical concepts into clear business insights

• Experience delivering data‑driven strategies that impact business performance

• Solid knowledge of the MarTech ecosystem (analytics, CRM, personalization, media)

• Hands‑on experience with digital data technologies (CDP, DMP, Google Analytics, tagging, tracking)

• Experience leading data & media vendor partnerships , especially in emerging markets

• Fluent in English and Spanish , confident communicator, experienced in remote collaboration

• Strong cross‑team and cross‑cultural collaboration skills (LATAM & global stakeholders)

• Experience with Power BI, Tableau or Datorama (preferred)

• Working knowledge of Python, SQL Server , and descriptive statistics

• Familiarity with JIRA & Confluence (preferred)

• Excellent interpersonal and organizational skills

Información adicional

What We Offer:

• We have an interaction and connection platform based on artificial intelligence called Marcel, which includes e-learning tools like Udemy and LinkedIn Learning, offering over 30,000 courses on various topics where you can train according to your interests. Additionally, it connects with more than 100,000 creative minds from Publicis Groupe.

• We offer benefits such as hybrid work, an employee fund, life insurance, a day off for your birthday, and the opportunity to apply for different global vacancies within the company. You also have the possibility to work up to 6 weeks a year from another country where Publicis Groupe is present through the global initiative Work Your World.

Publicis Groupe #ThePowerOfOne connects creativity and technology, celebrating #VivaLaDifference. We recognize and appreciate individual differences as strengths that enrich our teams and community. Diversity and inclusion are key to our success!