Job Information
Publicis Groupe Director, Media Technology in Birmingham, Michigan
Company description
Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview
The Director, Media Technology is responsible for leading media technology strategy and delivery across one or more key client accounts. This role sits at the intersection of media, creative, data, and technology, ensuring that campaigns are designed, executed, and optimized through scalable, measurable, and well-governed technical solutions.
The Director partners closely with senior Media Technology leadership to shape account-level approaches, while owning the day-to-day technical direction, client leadership, and team oversight required to deliver complex initiatives such as dynamic creative optimization (DCO), measurement frameworks, platform integrations, experimentation, and optimization workflows.
This role manages Associate Directors and/or Managers, serving as the primary point of accountability for media technology delivery at the account level.
Responsibilities
Media Technology Strategy & Account Leadership
Own the media technology strategy for assigned accounts, translating business and media objectives into clear technical approaches and delivery plans.
Serve as the senior media technology lead in client conversations, confidently guiding decisions related to platforms, workflows, measurement, and optimization.
Partner with VP-level Media Technology leadership to align account strategies with broader capability standards and best practices.
Dynamic Creative Optimization (DCO) & Experimentation Leadership
Lead the design and execution of DCO and creative optimization programs, including creative logic, variables, testing strategies, and optimization frameworks.
Ensure DCO initiatives are operationally sound—aligned across creative, production, ad operations, analytics, and media activation teams.
Oversee learning agendas and ensure insights are captured and applied to future iterations.
Platforms, Integrations & Technical Governance
Own platform-level requirements and integration considerations across adtech and martech ecosystems (e.g., DCO platforms, programmatic platforms, measurement and tagging solutions).
Establish technical governance for campaigns, including standards for setup, QA, tagging, and reporting readiness.
Evaluate tools and partners in collaboration with senior leadership, providing POVs and recommendations based on client needs.
Measurement, QA & Reporting Readiness
Lead measurement strategy in partnership with analytics teams, ensuring campaigns are designed to support optimization, experimentation, and performance analysis.
Ensure tagging, QA, and reporting frameworks are consistently applied and meet both client and internal standards.
Act as an escalation point for technical risks or data integrity issues.
Team Leadership & Development
Manage and mentor Associate Directors and Managers, providing guidance on execution, problem-solving, and client communication.
Set clear expectations for work quality, timelines, and collaboration across teams.
Support career development and skill growth within the Media Technology discipline.
Enablement & Operational Excellence
Drive the creation and adoption of playbooks, documentation, and repeatable workflows that improve consistency and efficiency across accounts.
Partner with cross-functional leaders to refine operating models and clarify roles and responsibilities across Media Tech, Ad Ops, Analytics, Creative, and Production.
Contribute to internal capability-building initiatives led by VP-level leadership.
Qualifications
8–12+ years of experience in media technology, ad tech, digital media operations, or marketing technology, with significant agency experience.
Proven experience leading DCO and creative optimization programs at scale.
Strong understanding of the adtech/martech ecosystem, including programmatic media, measurement, tagging, and platform integrations.
Demonstrated ability to lead client-facing technical discussions and influence senior stakeholders.
Experience managing and developing managers or senior individual contributors.
Nice to Have
Experience shaping governance models, operating frameworks, or center-of-excellence–style practices.
Familiarity with CMP, DAM, or CRM integrations supporting personalization and content at scale.
Exposure to automation or AI-enabled workflows within media or creative operations.
Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $135,375- $185,200 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/1/26.