Job Information
Publicis Groupe Associate Director, Data and Analytics in Birmingham, Michigan
Company description
Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview
We are looking for a results-driven Associate Director, Data Science and Analytics to lead end-to-end analytics initiatives and build scalable solutions that drive business impact. This role requires a strong foundation in online media measurement and creative analyses. You’ll partner closely with cross-functional teams.
Responsibilities
Responsibilities:
Lead performance measurement of online media, both pre- and post-click
Collect data from various sources and analyze performance metrics
Create reporting with a clear narrative based on supporting data, complete with recommendations for optimization
Present findings to client leadership team and internal stakeholders
Create taxonomies and data structures that fit seamlessly into preexisting data architecture
Understand Razorfish data capabilities and how data fits into a client's overall strategy
Understand the breadth of data services and crafts
Lead cross-capability projects and build close relationships with other disciplines
Identify appropriate SME to leverage when needed
Data Strategy
Systematically identify key issues and objectives to prioritize for internal and client needs and gain necessary buy-in
Show thought leadership in bringing new, innovative, or different methods of elevating a client's 1) marketing goals or 2) data sophistication and maturity. An Associate Director will synthesize new learnings across teams that may help augment current strategies.
Understand how frameworks and analyses drive overall client business strategy
Communication Skills
Effectively guide strategy and issue resolution using clear, thoughtful communication
Command client audiences and turn presentations into a constructive dialogue
Considered a compelling, organized, and energetic presenter
Cultivate discussion on a broad base of topics and promote junior team members to speak up appropriately
Frequently lead internal and client discussions, showing ability to pivot as needed
Structure and prepare well written, logical sections of different styles of deliverables without guidance
Use clear, concise writing to communicate a compelling story
Synthesize complex analytical approaches / findings articulately and concisely
Client Engagement
Seen as a key client partner by clients
Help clients see beyond current projects to longer-term opportunities
Proactively keep the client 'in the loop' on industry trends and recommend projects based on those trends
Display professional, articulate, and mature presence in all aspects of client relationship building
Understand how to document and respond to client feedback and recognize when to escalate issues or push back on a client
Gain client buy-in to new projects
Understand and articulate client strategy
Sensitive to client needs and concerns and act in the clients' best interest
Teach team to have sensitivity to client business issues
Tools & Techniques
Demonstrate mastery of data tools and platforms and techniques
Google Campaign Manager 360 (or an equivalent)
Meta Ads Manager
Adobe Analytics
Tableau and advanced Microsoft Excel
Ensure statistical concepts are built into appropriate projects, with documentation and transparency
Understand when advanced analytic resources / methods are needed
Manage/execute vendor assessments
Analytics
Planning and Implementation
Propose and develop strategic outlines to learning agendas/measurement plans
Oversee program implementation effectively, ensuring measurement goals are met and KPIs are effectively captured
Assist with data infrastructure, managing complex taxonomies across platforms
Data Analysis
Hands-on data transformation and analyses
Insight Generation
Create a clear narrative, with recommendations for creative optimizations, backed by data
See and share long-term implications of insights and recommendations across several channels
Guide junior team members to build foundational reports, understand data implications, and presentations highlight relevant results and proposed actions
Presentation
Lead presentations, reporting on insights and recommendations to internal and external stakeholders
Qualifications
7+ years of experience in data science, advanced analytics, or related roles
Proven experience with site analytic tools, such as Adobe Analytics, Google Analytics, etc.
Fluency with online media infrastructure (campaigns, placements, ads, etc.) through Google Campaign Manager 360, including post-click analyses through both floodlight tagging and query string parameter tracking
Strong data organization, with experience creating and managing complex taxonomies
Expert-level experience with data transformation through Tableau and Microsoft Excel
Strong communication, presentation, and data storytelling skills
Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $112,290 to $153,600. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/30/26.