Job Information
Publicis Groupe Senior Business Systems Analyst in Bengaluru, India
Overview
About Business Unit:
The Automotive Practice at Epsilon is a rapidly growing team, driving growth for major players in the automotive industry - from Original Equipment Manufacturers (OEMs) to dealerships across North America. Part of a 1,600-member multinational team, the practice provides the automotive world’s largest service reminder platform, alongside agency services and digital media solutions. A leader in the automotive space, the team supports over 50% of auto dealerships in North America and maintains relationships with over 280 million customers. Home to innovation and ground breaking technology, our Auto team leads the game in developing outstanding software and solutions for hyper-personalized digital marketing.
The Campaign BSA will be a subject matter expert (SME) in multiple BSA disciplines (marketing, campaigns, testing, reporting, projects, etc.) with an emphasis in campaign execution. The BSA Acts independently to determine methods and procedures on new or special assignments while supervising or overseeing others and ensuring on-time quality delivery of deliverables.
Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice. (https://www.youtube.com/watch?v=xpjtfpntuv8&t=1s)
Responsibilities
Act as a main client team contact to provide proactive and consistent general operations and development communication with both the onshore team and the client
Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business and project teams
Actively manage day to day aspects of running direct marketing programs with a focus on getting high quality results for the client
Proactively work to improve delivery quality, repeatability and on-time delivery of projects and looking for areas of improvement, implementing, and governing these standards.
Able to document information effectively through databases, knowledge warehouses, and other shared space.
Able to lead effective client meetings, negotiate deliverables, and drive successful outcomes.
Able to make proactive recommendations.
Able to properly interpret customer needs, and translate into understandable written requirements.
Qualifications
Bachelor’s degree in computer science or equivalent.
5-8 years’ relevant work experience (for different levels) in the database marketing space
Proficiency in working on SSMS and creating complex scripts.
Strong SQL skills, must be able to write complex queries and be able to script
Excellent written and communication skills with the ability to communicate upwards and downwards within the organizational structure
Excellent organizational skills and interpersonal skills.
Experience managing execution of multi-channel marketing programs/operation across multiple accounts
Hands on experience in managing marketing database solutions
Solid understanding of relational databases
Working knowledge or project management methodologies and creation of defined artifacts
Have good problem solving and negotiation skills
Have good leadership skills with the ability to motivate diverse teams
Have the ability to manage multiple, high priority efforts effectively and under significant deadline pressure with little to no direction
Detail-oriented, able to multi-task, prioritize and able to quickly change priorities
Shift time: 1PM IST – 10PM IST
Preferred Qualifications:
Excellent negotiation skills to work with multiple internal clients
Excellent understanding of both business and technical language and ideas.
Excellent knowledge of industry
Able to solve complex problems and issues.
Able to recognize and manage new business opportunities.
Able to interact with customers, coach analysts and developers, and influence peers and management
Able to learn quickly and rapidly establish expertise with the company standard and client-specific solutions
Additional Information
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.
Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.
Our pillars aren't just words. They're how we show up every day.
People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.
Collaboration: We work together, support one another, and collectively achieve goals.
Growth: There are endless opportunities for growth through learning, development and career advancement.
Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.
Flexibility: We’ve created a balance between work and personal life, and we encourage adaptability to solve problems creatively.
Our values guide us to create value for our clients, our people and consumers.
Act with integrity
Work together to win together
Innovate with purpose
Respect all voices
Empower with accountability
These pillars and values are our foundation—shaping our culture, guiding our decisions, and uniting us in common purpose.
Epsilon is an Equal Opportunity Employer.
Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.