Job Information
Amazon Marketing Manager, Amazon Business in Bengaluru, India
Description
Come be a part of a rapidly expanding $35 billion global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the B2B space, developing innovative purchasing and procurement solutions to help businesses and organizations reimagine buying. Bring your insight, imagination, and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes, unlocking our potential worldwide.
This role is part of the Amazon Business WW Marketing team and our vision is to establish Amazon Business as the most recognized B2B brand.
As a Marketing Manager, you will deliver engaging, cross-platform AB store and merchandising experiences in multiple countries that help customers discover and purchase products in new categories. You will also be responsible for the strategy, development, and optimization of global campaigns. To be successful in this role, you will work seamlessly with stakeholders across Amazon Business Sales, Marketing, Operations, and Tech teams across geographic regions to optimize through scale and continuous experimentation.
The ideal candidate has experience in many of these areas: online merchandising, B2B marketing digital marketing, paid media, and project management. This role requires skills in strategic thinking, relationship building and problem solving. The ideal candidate will also have a track record of success in delivering results at scale and working cross-functionally across multiple teams and countries. The individual will thrive in a fast-paced, high-pressure entrepreneurial environment. If you’re looking to join a dynamic, growing team in a high-impact role, this is a great fit for you.
Key job responsibilities
-Develop cross-channel engagement strategies for Enterprise and Small to Medium Business customers
-Own the strategy and execution for seasonal business relevant peaks across all business sizes
-Identify merchandising and marketing channel gaps and opportunities and devise A/B experimentation plans to optimize
-Track KPIs and progress to goals to measure success of campaigns, experimentation, and new initiatives
-Actively investigate and suggest new ways to help customers discover new products that are relevant to their industry or vertical
-Partner with tech and operations team on process, automation, and execution enhancements
-Develop processes to gather inputs from partner teams and communicate back with key information and deadlines
-Manage and report out on project status and results to leaders
Basic Qualifications
3+ years of professional non-internship marketing experience
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience using Microsoft Excel to manipulate and analyze data
Bachelor's degree or equivalent in a related field
Preferred Qualifications
Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Experience with A/B testing, especially around audience segmentation and targeting
Experience with marketing strategies in online and mobile channels
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.