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WaveDivision Holdings LLC Director, Sales Enablement in Bellingham, Washington

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers-delivering reliable connectivity and groundbreaking digital experiences. Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts-ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere. A Day in the Life of the The Director, Sales Enablement is responsible for designing, scaling, and optimizing the systems, processes, tools, and capabilities that enable highperforming sales execution across residential, SMB, offline affiliate, and business partner channels, including field sales, branded retail, indirect retail, and contracted sales teams. This role serves as the operational foundation of the sales organization, translating strategy into execution, enhancing seller productivity, and driving consistent, datainformed growth. The leader collaborates closely with Sales Leadership, Marketing, Finance, Product, and Field Operations to support predictable revenue performance and a seamless customer acquisition experience. Operating within a matrixed environment, this role partners across multiple workstreams and disciplines to ensure alignment, operational rigor, and scalable execution. Own sales operating rhythms including forecasting, pipeline management, territory design, quota setting, and capacity modeling. Design andmaintainsalesKPIs, dashboards, and performance scorecards across all sales channels (field, inside, SMB, enterprise). Partner with Finance on bookings, revenue, and commission accuracy. Drive CRM (e.g., Salesforce) adoption, data hygiene, and reporting excellence. Lead sales planning processes including annual operating plan (AOP), headcount planning, and go-to-market readiness. Identifyproductivity gaps and implement process improvements to reduce sales cycle time and increase win rates Standardize sales motions by segment (residential, SMB, enterprise, MDU, new market expansion). Optimizelead flow, routing, conversion, and follow-up discipline in partnership with Marketing. Establish best practices for territory coverage, route-to-market, and field execution. Measure and improve rep ramp time, activity quality, and conversion metrics. Build and execute a comprehensive sales enablement strategy aligned to company growth goals. Own onboarding programs fornew saleshires across all channels. Develop ongoing training, certifications, and reinforcement for products, pricing, competitive positioning, and sales skills. Partner with Product and Marketing to ensure sales content is relevant, current, and easily accessible. Enable front-line managers with coaching frameworks, tools, and performance insights. Evaluate, implement, andoptimizesales tools (CRM, CPQ, sales engagement, and enablementplatforms). Serve as the voice of sales in systems design and process decisions. Ensure scalability as the company expands into new fiber markets and customer segments. Act as a strategic advisor to Sales Leaders

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