Job Information
WaveDivision Holdings LLC Director, Sales Channels in Bellingham, Washington
Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers-delivering reliable connectivity and groundbreaking digital experiences. Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts-ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere. A Day in the Life of the The Director, Sales Channel serves as the primary architect for retail, doortodoor, and local market field sales performance. This role is responsible for developing the strategic roadmap for customer acquisition, market expansion, channel productivity, and customer experience, ensuring field and retail sales teams are equipped with the tools, insights, and programs necessary to exceed growth targets. This role requires an analytical, datadriven strategist with deep experience in telecommunications or subscriptionbased sales models, and the ability to align sales, marketing, product, and operations to deliver highimpact revenue outcomes. Design annual and long-range Retail, Field sales, and Offline Affiliates strategies aligned to subscriber growth, revenue, and market share goals. Evaluate market potential and recommend territory design, deployment models, and channel mix across D2D, community events, retail partnerships, and grassroots programs. Build segmentation, targeting, and penetration strategies for single-family, MDU, SMB, New build/ROE, and competitive overbuild areas. Partner with Key Stakeholders on new product Go-To-Market planning, adoption, and execution; including Mobile product suite and emerging products. Collaborating cross functionally on Omni-channel Sales Strategy Development and Execution, includingTelesales, Inbound Sales, Outbound Sales, and Technical Operations. Define KPIs, dashboards, and performance reviews to measure individual, team, and channel productivity. Partner with Sales Ops and Analytics to improve lead routing, forecasting, and rep-level performance visibility. Identifyproduct, pricing, or promotional opportunities that drive competitive advantage in each market. Workforce planning and critical infrastructure needs assessments. Partner with Training, Marketing, and Product to support new hire onboarding, continuous learning, and pitch optimization across our product suite: fiber, broadband, video, and mobile. Ensure field reps have high-impact collateral, canvassing tools, event kits, and digital lead-capture solutions. Drive disciplined execution of prospecting playbooks, including door-to-door, local partnership, and event strategies. Act as the strategic liaison between Field Sales, Marketing, Product, Operations, and Customer Experience teams. Lead market growth initiatives during new product launches, market expansions, and network upgrades. Support executive reporting, board-level insights, and strategic investment recommendations. Align field execution with company strategy, goals, and customer needs. Actively support, promote, and advance all aspects ofAstound'sI