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WaveDivision Holdings LLC Customer Lifecycle Manager in Bellingham, Washington

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers-delivering reliable connectivity and groundbreaking digital experiences. Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts-ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere. A Day in the Life of the The Customer Lifecycle Manager is responsible for designing, executing, and optimizing lifecycle communications and experience improvements that increase onboarding success, drive product adoption and upsell, and strengthen customer retention-primarily across data and mobile product lines. This role blends strategic thinking with handson execution to deliver a seamless, valuedriven customer experience. Develop and oversee automated lifecycle communication journeys that guide customers from onboarding through longterm engagement. Lead onboarding programs for new internet and mobile subscribers, ensuring customers realize value quickly and consistently. Plan and execute targeted upsell and crosssell campaigns, including speed upgrades, bundled mobile lines, and valueadd services. Develop and execute organic social media strategies to highlight customersuccess stories and value realization. Leveragecustomer advocacy programsto generate referrals,testimonialsand social media content. Identifychurn risks using behavioral and usage insights and deploy proactive save strategies and targeted offers. Partner closely with Care, Sales, Marketing, and Product teams to support enterprise-wide retention and customer experience initiatives. Analyze journey performance and customer engagement metrics tooptimizemessaging, timing, and channel effectiveness. Coordinate the development and delivery of creative assets, managing timelines, deployment calendars, and stakeholder alignment. Actively support, promote, and advance all aspects ofAstound'sInclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered. Other duties as assigned. What You Bring to the Table: 4-6 years of experience in CRM, lifecycle marketing, customer experience management, orrelatedfield. Campaign managementexperience with a successfultrackrecordof improving performance through data-driven insights. Experience in successfullycollaborating across functions in a fastpaced environment. Experience in Direct Sales, SMB, or subscriptionbased business models Background in territory design, incentive planning, or GTM strategy Customer Lifecycle Expertise - Deep understanding of onboarding, engagement,upsell, and retention strategies within subscriptionbased or telecom environments. Marketing Automation Proficiency - Skilled in building,optimizing, and managing automated communication workflows across email, SMS, and inproduct channels. Analytical & DataDriven Mindset - Ability to interpret customer behavior, journey analytics, and pe

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