Job Information
T-Mobile USA, Inc Director, Media Strategy & Planning in Bellevue, Washington
T-Mobile is in pursuit of exceptional talent to join our executive team. We're committed to excellence and innovation, and we are on the lookout for a leader who can steer our company towards new heights of success. In this pivotal role, you will be responsible for driving strategic initiatives and leading a talented team of professionals. The ideal candidate will possess a proven track record of success, demonstrating a keen ability to navigate complex challenges and capitalize on emerging opportunities. As a key member of our executive team, you will play a crucial role in shaping and executing our organizational strategy and contributing to our continued growth and market leadership. Join us in our commitment to driving innovation, inspiring collaboration, fostering a positive company culture, and achieving unparalleled success. The Media Director is a senior strategic leader responsible for defining and executing the paid media strategy across all channels to drive acquisition growth, brand impact, and business performance. This role will lead the integrated media vision across Brand and Performance Marketing balancing long-term strategy with in-quarter execution to optimize Return on Investment. Partnering closely with Marketing, Analytics, Finance, and Business leaders, the Director translates enterprise growth objectives into scalable media strategies, clear Key Performance Metrics, and measurable outcomes, while directly influencing investment decisions and operating models. The ideal candidate brings deep paid media expertise, strong financial rigor, and successful people leadership, with the ability to influence executive partners and operate effectively in a fast-paced, high-growth enterprise environment. Job Responsibilities: Define and lead full-funnel paid media strategy, understanding evolving consumer trends and translating business and growth objectives into scalable plans and measurable outcomes. Steward T-Mobile's $1B+ paid media investment with strong financial discipline, utilizing MMM and advanced data sets to drive continuous improvement in efficiency, performance, and Return on Investment. Determine channel roles, investment strategies, and optimization approaches that balance upper-funnel brand building with lower-funnel performance outcomes in support of enterprise growth objectives. Establish the integrated media strategy across brand, postpaid, and broadband businesses. Decide how media investments are allocated, reallocated, and optimized across channels, campaigns, and initiatives based on performance, market dynamics, and business priorities. Evaluate and raise material investment shifts, performance risk, or strategic changes to executive leadership with data-backed recommendations. Serve as a senior thought leader on performance marketing trends, platform innovation, privacy-safe measurement, and emerging media opportunities. Work upstream with Marketing, Analytics, Finance, Operations, and agency partners to ensure media strategies are tightly aligned with enterprise priorities. Lead, mentor, and scale a high-performing media organization, fostering accountability, growth, and excellence rooted in T-Mobile's Values in Action. Develop and activate innovative, creative paid media solutions aligned with evolving consumer consumption habits, emerging platforms, and cultural trends. Education and Work Experience: 12+ years Media management experience within consumer/B2B products or retail industry (experience in media planning at an advertising agency highly recommended). Strong experience in digital planning and activation across multiple platforms and disciplines. Ability to deliver clear, compelling strategies and performance updates. Exudes executive presence: Effective at influencing and partnering with senior leaders and direct reports. Ability to translate numbers and data into actionable plans explaining decision