Job Information
HSBC ASSISTANT DIRECTOR, DAAI in Bangalore, India
ASSISTANT DIRECTOR, DAAI
Brand: HSBC
Area of Interest:
Location:
Bangalore, KA, IN, 560103
Work style: Hybrid Worker
Date: 31 Mar 2026
Some careers shine brighter than others.
The incumbent in this role owns the end-to-end customer data lifecycle—collection, unification, segmentation, activation, and measurement—using a modern CDP to power real-time audiences for paid media and lifecycle channels. The incumbent operationalizes event and profile data across the martech/ad tech stack to improve targeting efficiency and conversion. Analyze audience performance and journey KPIs; recommend refinements to rules, eligibility windows, recency/frequency thresholds and explore, recommended suitable AI capabilities to drive business value.
We are currently seeking an experienced professional to join our team in the role of ASSISTANT DIRECTOR, Data Analytics and Artificial Intelligence
In this role, you will:
Build and maintain unified profiles and identity resolution rules in a CDP (e.g., Tealium Audience Stream, Lytics, Segment) to create actionable, persistent audience segments in real time. Define, implement, and govern event/data layer schemas; create and QA custom events, attributes, and enrichments that map to marketing and analytics use cases.
Orchestrate audience activation via native connectors and APIs to paid media platforms (social, DSPs, search), email/SMS, personalization, analytics, and customer support tools; ensure timely, accurate syndication. Partner with media teams to launch, suppress, and incrementally test audiences; analyze performance impact on CPA, ROAS, and LTV; iterate segments based on results.
Lead requirements gathering with marketing, product, analytics, and engineering; translating business goals into CDP use cases, data contracts, and activation roadmaps. Build and publish segments (e.g., high-value, churn risk, in-market) with rules and enrichment logic; schedule and monitor destination syncs.
Evaluate and optimize the martech stack; pilot new CDP features (predictive scoring, real-time pipelines) and vendor integrations to expand audience capabilities.
The jobholder will continually reassess the operational risks associated with the role and inherent in the business, taking account of changing economic or market conditions, legal and regulatory requirements, operating procedures and practices, management restructurings, and the impact of new technology.
The jobholder will also adhere to and be able to demonstrate adherence to internal controls. This will be achieved by adherence to all relevant procedures, keeping appropriate records and, where appropriate, by the timely implementation of internal and external audit points, including issues raised by external regulators.
The jobholder will implement the Group compliance policy by containing compliance risk in liaison with Global Head of Compliance, Global Compliance Officer, Area Compliance Officer or Local Compliance Officer. The term ‘compliance’ embraces all relevant financial services laws, rules and codes with which the business must comply.
To be successful you will:
Proven hands-on expertise with CDP platforms (Tealium Audience Stream, Lytic, Segment.io, or similar). Experience with analytics platforms (e.g., Adobe Analytics, GA) and on-site personalization engines; ability to syndicate enriched attributes for content targeting.
Good working knowledge of SQL or APIs for custom destinations, server-side pipelines, and data validation workflows. Demonstrated success driving campaigns across paid media ecosystems (Google, Meta, LinkedIn, DSPs, affiliates).
Exposure to predictive audiences or ML scoring (e.g., Tealium Predict) and incrementality/holdout design for paid media. Demonstrated success driving campaigns across paid media ecosystems (Google, Meta, LinkedIn, DSPs, affiliates).
Strong business acumen with out-of-the box thinking to drive improved business performance. Hands-on activation to paid media and lifecycle destinations; experience mapping attributes, managing identifiers, validating match rates, and reconciling delivery.
Excellent written and verbal communication skills. Ability to develop and effectively communicate complex concepts and ideas Ability to lead independently in a matrixed environment and influence senior stakeholders.
CDP: Tealium Audience Stream, Segment, Lytics, Adobe RT-CDP, Salesforce Data Cloud (or similar). Collection and TMS: Tealium iQ, server-side/event collection, SDKs , MMP (AppsFlyer). Familiarity with cloud data platforms (Snowflake, GCP, AWS, Azure). Destinations: Paid media platforms, email/SMS, CRM, personalization, analytics, data warehouse, reverse ETL
.
You’ll achieve more at HSBC
Hsbc.Com/Careers
HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible work and opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc., We consider all applications based on merit and suitability to the role.”
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Issued By HSBC Electronic Data Processing (India) Private LTD