Job Information
UNIVERSITY OF TEXAS AT AUSTIN Social Media and Digital Content Strategist, Cockrell School of Engineering in Austin, Texas
Lead promotion of Cockrell School brand through social media to raise awareness nationally and globally. Propose, execute and refine organic and paid social media campaigns. Establish and maintain collaborative relationships across UT and with external brands.Create compelling digital content campaigns using social media as a core driver while ensuring alignment across all digital channels. Tailor content, frequency and tone for all audiences and platforms.Be the bridge between story creation and content distribution. Partner with the editorial manager to ensure stories are appealing to target audiences. Create short-form videos, reels, graphics and social copy that balance engineering and entertainment in approachable, fun ways. Work with the multimedia producer and brand manager on photo, video, and design projects. Partner with the digital marketing coordinator for email and web distribution and to set a data-based multichannel strategy.Execute leadership communications via social media, supporting the Deans social media presence and planning content. Advise the Dean and other leadership clients on engagement strategies.Recruit and manage student workers to assist in content creation and moderation.Track, analyze and share content performance with the team to shape future storytelling efforts. Ensure social, web and email insights guide campaign strategies.Assist with the planning, development and promotion of team projects, including Cockrell School magazines and research content.Performs other related duties as assigned.