Job Information
UNIVERSITY OF TEXAS AT AUSTIN Senior Director of Media Relations in Austin, Texas
Strategy and Planning: Develop and maintain a comprehensive media strategy to shape the image and enhance the national reputation of Dell Medical School and the emerging academic medical center it anchors while simultaneously promoting local and regional awareness of value and impact. Collaborate across campus to ensure alignment with University priorities and to ensure media relations strategy is broadly inclusive of transdisciplinary work supporting health and well-being. Maintain consistent contact with subject-matter experts to seek out communications opportunities and ensure appropriate media coverage. Monitor the news cycle for opportunities and threats and to analyze trends to inform communication strategies. Develop and maintain media plans and calendars. Content Creation: Conceptualize, research, write, edit and distribute a range of products including press releases, media kits, briefing documents, blog posts, op-eds, official organizational statements and other media content aligned with strategy, branding and messaging. Coordinate across Public Affairs to integrate institutional messaging and to maximize integrated communications opportunities.Relationships and Engagement: Proactively cultivate strategic relationships with local, regional and national journalists and influential media outlets to monitor and respond to their interests. Manage and grow database of relevant contacts. Organize and coordinate media events, interviews and press conferences. Manage media inquiries. As part of issues management, emergency response and other teams, serve as public information officer and spokesperson for Dell Med, the medical center, and/or the University as needed. Training and Consultation: Supervise media relations associates, providing guidance, mentorship and support. Provide training and support to executives and subject-matter experts across the organization on issues related to topics such as media interaction, interviewing and public speaking. Serve as a strategic media advisor to organization leaders. Play a key role in issues management, collaborating with executives, campus communications leaders and other subject-matter experts. Metrics and Evaluation: Develop and implement metrics and tools to measure the effectiveness of media relations activity. Analyze data and feedback to continually improve strategies and tactics. Conduct or consult with outside professionals to monitor brand awareness, message penetration, sentiment and other key performance indicators. As appropriate, communicate insights to executives, peers and other stakeholders. Other duties as assigned.