Job Information
UNIVERSITY OF TEXAS AT AUSTIN Director of Marketing and Communications in Austin, Texas
Collaborate with the Executive Director to implement marketing and communication strategies aligned with institutional priorities.Oversee Development campaigns from marketing strategy to results with minimal direction, including campaigns to build donor pipeline and automated journeys that nurture prospective donors to make a gift.Develop content strategy across multiple channels, including web; create and manage a comprehensive editorial calendar ensuring alignment with strategic goals, campaign timelines and time-sensitive story hooks.Develop, implement and regularly evaluate processes for effective donor story collection from UT collaborators, including administrators, faculty, staff and fundraisers across all colleges, schools, and units.Write compelling content and stories from long-format profiles to punchy marketing copy that adhere to AP Style and UT standards; edit content written by team members.Serve as managing editor for University Development publications, including Texas Leader magazine and the Grateful impact report.Work with video production crews to create inspiring impact stories used across multiple channels.Provide programming support for donor events, including the Texas Leadership Society Luncheon and others assigned.Lead and mentor team members and foster a culture of service, care and high performance.Work with University Marketing and Communications to coordinate gift announcements and media relations requests.Monitor trends and technologies that will place University Development at the forefront of marketing innovations.Manage budgets.Other duties as assigned.