Job Information
UNIVERSITY OF TEXAS AT AUSTIN Brand and Design Lead in AUSTIN, Texas
Creative Strategy and DirectionDrive the creative direction and design execution of Texas Globals visual communications, fostering a research-driven, audience-centered, problem-solving design process aligned with the Universitys global mission and strategic goals.Partner with leadership, colleagues, and stakeholders to develop an annual plan for priority creative projects, including print, digital, promotional, video, and environmental design.Clarify project objectives, develop creative briefs, analyze potential design solutions, offer strategic recommendations on methods and media, and present concepts clearly.Research and assess emerging design trends, technologies, and higher education marketing strategies to guide decision-making, enhance storytelling, and continuously improve visual communications.Design Project and Production ManagementDirect the complete creative production process, from concept to delivery, ensuring projects are completed on time, on brand, within budget, and aligned with strategic goals.Manage multiple, concurrent design projects, including print publications, marketing campaigns, event signage, environmental graphics, presentations, annual reports, microsites, email newsletters, photography and video production, and social media content.Utilizing Asana, organize project assignments, workflows, deadlines, and team performance, maintaining high creative standards while fostering accountability and adaptability.Oversee the procurement, licensing, and inventory management of marketing supplies, branded merchandise, photography, templates, and digital design resources.Manage collaborative relationships with internal and external vendors, photographers, videographers, and printers, ensuring high-quality, brand-aligned outcomes across platforms and formats.Communicate proactively and effectively during each stage of the design and production process, ensuring stakeholders are informed and that projects are on schedule.Supervisory ResponsibilitiesSupervise, mentor, and provide art direction to a multidisciplinary team of a full-time graphic designer, student workers, and contractors, cultivating a collaborative, innovative, and creative environment.Oversee processes to ensure quality deliverables and the strong performance and development of?the team.Brand StewardshipChampion the UT Austin and Texas Global brand as the lead advocate and innovator of the teams visual identity, developing and maintaining brand guidelines, templates, and logos for Texas Global and its nine units.Provide strategic brand consultation, creative guidance, and best practice recommendations to Texas Global staff, campus partners, and external vendors, ensuring consistency and excellence across all media.Direct brand education initiatives, offering training, resources, and feedback to stakeholders across Texas Global.Advocate for accessible and user-centered design principles in all visual communications.