Job Information
UNIVERSITY OF TEXAS AT AUSTIN Associate Director, Direct Marketing and CSU Partnership in AUSTIN, Texas
Oversee the execution of multi-channel fundraising direct marketing efforts and assist in the annual planning and strategy development:Analyze past direct marketing results and execute a direct marketing plan for 16+ college, school, and unit (CSU) partners.Maintain comprehensive solicitation calendar for all direct marketing channels and ensure that all projects are executed in a timely and effective manner.Write and proofread copy for direct marketing projects and ensure that the copy is in line with university messaging and annual giving best practices.Manage and mentor a team of two CSU Success Managers including monitoring the progress of specific projects and assessing the needs of the position through weekly check-ins, preparing performance reviews, and posting and rehiring position when needed.Work closely with internal Project Operations team to strategically direct artwork and data to support fundraising campaigns.Work closely with the University Marketing and Communications team to ensure that Annual Giving Program projects meet university branding and messaging standards.Regularly report back on campaign performance and utilize past campaign performance to inform future strategy.Manage and build relationships with CSU (college, school and unit) partners to enhance annual giving fundraising across campus:Lead team that acts as a primary contact for each of our CSU partners, providing a streamlined, on-stop contact for all services provided by the wider Annual Giving Programs team.Maintain regular meetings and communications with annual giving contacts embedded within CSUs.Identify and enhance unique fundraising opportunities for CSU specific audiences and priorities.Provide service ranging from consultation and strategy up to full execution of annual giving campaign work for CSU specific fundraising work.