OneMain Financial Jobs

Oversee the development, implementation, and execute the digital content and social media strategy that drives UHDs strategic goals, strengthens its reputation, and fosters engagement with key audiences, including prospective and current students, parents of our students, faculty, staff, and the external community. Ensure collaboration with internal and external stakeholders to amplify their messages and ensure they align with the Universitys social media strategy. Build relationships with influencers and brand advocates to enhance the UHDs reach and engagement with key audiences.Oversee the social media team, content calendar, and day-to-day social activities, including content creation, curation, scheduling, posting, and community management across major platforms such as Facebook, Instagram, LinkedIn, YouTube, X, and other emerging platforms. Ensure regular, consistent, and engaging content aligned with key departmental initiatives, events, and campaigns. Manage the team in charge of monitoring comments and behaviors to assist in issues management response efforts. Manage the social teams budget, including paid social advertising campaigns, to ensure the effective use of resources.Lead, mentor, and develop an effective and productive UHD social media team, ensuring high-quality content creation, continuous improvement, and professional development. Oversee and manage the departments digital media production, ensuring high-quality and consistent media (photography, videography, etc.) production. And other duties as assigned.Oversee and manage the social media analytics. Stay up-to-date on social trends, tools, and best practices to incorporate the latest technologies and strategies into the departments social media presence. Report on key performance indicators (KPIs) to measure the success of social media efforts, provide actionable insights, and make data-driven decisions to optimize content and engagement strategies.