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Apply for Job Job ID372789 LocationAustin Job FamilyMarketing & Communications Full/Part TimeFull-Time Regular/TemporaryRegular Job Code8342DG Employee ClassCivil Service Add to Favorite Jobs Email this Job About the Job Through strategic storytelling and integrated marketing, The Hormel Institute, University of Minnesota, Communications Department enhances the Institute's reputation, invites engagement and collaboration, inspires action, and shows why and how the Institute advances science through research, education, and community. The Communications Department consists of a Manager, Content Writer, Graphic/Web Designer, and a Communications Associate who all work together to create a seamless story and user experience that connects from brochures to newsletters to webpages and everything in between. Reporting to the Communications Manager, the Digital Media Specialist creates compelling, engaging, and story-driven digital content (photography, video, audio). On any given day this position can expect to develop internal training or external social media videos, capture photographs in the lab or at events, and turn raw imagery into polished final products, all to help internal and external audiences understand that the work we do improves human health and extends lives. The Digital Media Specialist are equally capable on set providing direction and capturing photos and videos as they are in the Creative Cloud or other software programs to edit, enhance, and polish deliverables. This position understands audience perspective and needs, know when to focus on the technical and when to stick to the emotion, and how to leverage the expertise of your team members to tell a comprehensive story across multiple mediums. Most importantly, the Digital Media Specialist are proficient with the equipment and software. The employer retains the right to change or assign other duties to this position. Work Schedule: Monday-Friday, occasional night and weekends dependent on events/campaigns. Candidates are strongly encouraged to include links to a portfolio or examples of previous digital or design work as part of their application Focus of Job Responsibilities Photography and Videography - 75% * Approach all video and photography assignments with storytelling to create eye-catching, professional, and beautiful products that align with The Hormel Institute's brand. * Use digital media to tell complex and complicated science and research stories. * Shoot and edit all necessary and needed photography for use in digital and printed materials. Types of photographs and videos include but are not limited to, faculty, staff, intern, and student headshots; lab, research, and science; internal and external events and campaigns; equipment and technology; and b-roll. * Handle the entire production process - from client request to filming/photographing to editing and finalizing to final delivery and placement. * Use software to edit and enhance videos and photographs, including inputting music, dialogue, graphics, and effects. * Capture audio and sounds for use in videos or other products. * Determine the most effective use and placement of produced materials (web, social media, print) and execute. * Balance creativity with attention to detail, ensuring final products include all necessary information, is free of errors, and puts the Institute and its faculty and staff in the best light. * Collaborate with the Communications team to develop engaging and compelling photography/video products that align with department, project, and Institute objectives and goals. * Strategize with the Communications team for effective script development, shot lists, and subject scheduling/coordination. * Consult with internal clients to help them understand photography/video options and directions. * Respond to feedback and critique to meet client needs and produce the best possible products. * Maintain equipment and make recommendations for additional equipment that will increase product quality. * Develop an asset management system and library so all photos and videos are accessible and available when needed. * Stay updated on industry trends, best practices, and emerging technologies to make the next photograph and video better than the one that came before. * Lead workshops and training to help colleagues and coworkers understand the value of photography/videography as a storytelling tool and how to capture photos/videos using phones or other entry-level equipment * Collaborate with University marketing and communications professionals to build relationships, networks, and knowledge. Communications Strategy and Planning - 20% * Pitch ideas and projects that identify photography/videography gaps and how to fill them. * Assist in development of team strategic planning, including identifying individual goals and objectives that align with those of the department and the Institute. * Assist in development of social media strategy and how photography, videography, and other products can be an integral part of it. * Be an integral member of project and campaign planning to ensure final product is comprehensive and includes materials and elements that are most effective for desired goals * Collaborate with the Communications team to identify the benefits, risks, costs, and potential for developing an Institute podcast. * Help department build story into all strategies and deliverables * Share creative ideas and solutions that enhance the department and the Institute. Other duties as assigned - 5% Flexible Work Profile The Research and Innovation Office (RIO) and The Hormel Institute endorses a "work with flexibility" approach that offers a welcoming and flexible work environment where everyone is inspired to do their best. Work location options include working fully remote, partially remote, or entirely in the office and are based on the work of the position. Some on-site work may be necessary for certain positions, even those designated as fully remote. Because we are a land-grant institution that serves the state, the University will continue to- in most cases- expect employees to live in Minnesota. This position has been designated as eligible for Flexible Work Profile Two. Flexible Work Profile Two, Regularly Remote - is expected to work in the office/lab at least 3 days per week. Typically working remotely 1-2 days per week. Your office will be located at The Hormel Institute in Austin, Minnesota. The Hormel Institute management retains the right to modify flexible work arrangement agreements on a temporary or permanent basis for any reason at any time. Qualifications Required Qualifications * BA/BS plus at least two years of experience or a combination of related education and work experience to equal at least six years. * Proficient with photography, videography, audio, and lighting equipment. * Proficiency with Adobe Creative Suite, Final Cut, Canva, or other video/photo/audio editing software programs. * Demonstrated ability to identify the most effective use and placement of produced materials and their execution. *... For full info follow application link. The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds. The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu.