Job Information
Carter's/OshKosh Project Manager, Brand Transformation in Atlanta, Georgia
Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
How you’ll make an impact:
The Project Manager, Brand Transformation plays a critical supporting role in the execution of Carter’s enterprise-wide a significant transformation in how the company shows up to families across product, storytelling, and marketplace. Working closely with the Vice President Brand Marketing and Brand Marketing leadership, this role helps coordinate and operationalize work across cross-functional teams to ensure the brand is expressed consistently across key touchpoints—from product creation and supply chain through retail, wholesale, and international markets. While anchored in Brand Marketing, this role partners across the business to translate strategy into execution—supporting alignment, tracking progress, and helping embed new ways of working. This role is ideal for a strong operator who thrives in complexity, is highly organized, and is motivated by enabling teams to deliver against a shared vision.
40%: Orchestrate an Enterprise Brand Transformation
Support the execution of the Carter’s Brand Transformation initiatives across functions.
Assist in translating brand strategy into clear, actionable project plans across the Concept-to-Consumer lifecycle.
Help ensure consistency of brand expression across product, retail, eCommerce, wholesale, and international touchpoints.
Track progress across seasons, channels, and markets to ensure alignment to key milestones.
Deliver clear, concise updates to senior leadership across both project progress and financial performance.
Ensure stakeholders have transparency into milestones, risks, decisions, and investment performance.
Reinforce consistency in decision-making, prioritization, and brand application across teams.
30%: Build & Operationalize the Enterprise Brand Operating Model
Define and implement how the brand is activated across the enterprise—not just within Marketing.
Establish scalable frameworks that connect Product, Marketing, Channel teams to a shared brand vision.
Create and maintain a single source of truth across timelines, priorities, budget, and deliverables.
Design systems, tools, and processes that enable clarity, speed, and consistency at scale.
Continuously refine ways of working to reduce friction and elevate output across teams.
Support the Sr. Director and Brand Leadership team in driving integration across a broad set of business functions, including Design, Merchandising, Supply Chain, Legal, Real Estate & Facilities, Retail Stores & Ops, HR, Wholesale, International, eCommerce, Finance, Marketing
Navigate competing priorities across functions while maintaining forward momentum.
30%: Drive Enterprise Investment Alignment
Partner with Finance to align investments across functions to the highest-impact priorities.
Ensure financial resources are allocated to support a cohesive, enterprise-wide brand expression.
Assist in maintaining visibility into spend pacing and forecasting across workstreams.
Help identify risks or gaps related to budget or resource allocation.
We’d Love to hear from you if: (Requirements section)
Must have:
4–7 years of experience in project management, program management, or operations within retail or consumer-driven organizations.
Experience supporting cross-functional initiatives across multiple business functions (e.g., supply chain, retail, finance, legal, wholesale, international).
Exposure to budget tracking and working with Finance partners.
Background in brand transformation, go-to-market strategy, or large-scale implementation strongly preferred.
Preferred skills and experience:
Exceptional stakeholder management and influencing skills across all levels of an organization.
Strong financial acumen, including budget oversight, forecasting, and ROI evaluation.
Outstanding organizational and project management skills with attention to detail.
Strategic mindset with the ability to connect execution to enterprise outcomes.
Clear, executive-level communication skills.
Make a career at Carter’s:
- Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.
NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.