Job Information
Serco Vice President, Marketing & Communications in Arlington, Virginia
Position Description & Qualifications
The Vice President, Marketing & Communications is an executive leader responsible for integrating the organization’s communications, marketing, and brand strategy in support of growth within the government contracting marketplace. This role partners closely with the Global Communications team and drives North America corporate positioning, reputation building and protection, proposal and capture support, thought leadership, and internal communications while ensuring compliance with federal regulations and customer expectations. The VP serves as a strategic advisor to executive leadership and plays a critical role in enhancing brand credibility, market visibility, and employee engagement across federal, defense, and civilian agencies.
In this role, you will:
Strategic Leadership & Advisory
Develop and execute an integrated communications and marketing strategy aligned with corporate growth objectives, capture priorities, and long-term business strategy.
Serve as a trusted advisor to the CEO and executive leadership on brand positioning, messaging, and reputation management within the government contracting ecosystem.
Lead, mentor, and develop a high performing communications and marketing team, fostering accountability, collaboration, and continuous improvement.
Establish priorities, performance metrics, and budgets to ensure effective use of resources and measurable impact.
Represent North America’s communications function within the global business, working closely with Global HQ and Divisional communications and supporting wider goals and standards
Build strong relationships across the business to allow for the identification of opportunities and risks
Use authority and credibility within the business to highlight the importance of communications, and extract content and data for proactive global and domestic use
Brand, Marketing & Growth Enablement
Own and evolve the corporate brand, value proposition, and messaging tailored to federal, defense, and civilian customers.
Oversee integrated marketing efforts including digital marketing, content development, events, customer engagement, and market intelligence.
Partner closely with Business Development, Capture, and Proposal teams to support pipeline development, win themes, and customer positioning.
Ensure marketing strategies are data driven and aligned with contract vehicles, agency priorities, and competitive landscapes.
External Communications, Public Relations & Thought Leadership
Lead external communications, including media relations, executive visibility, public affairs, and industry engagement.
Position executives and subject matter experts as thought leaders in priority mission areas.
Brief and engage the media and prepare executive leaders for media interactions, industry events, and customer engagements.
Lead crisis and issues communications to protect corporate reputation and customer trust.
Internal Communications & Change Management
Design and execute internal communications strategies that reinforce business priorities, values, and organizational culture.
Partner with HR and business leaders to support workforce communications, leadership messaging, and change initiatives.
Ensure consistent, transparent messaging across all internal channels, including enterprise updates, leadership communications, and employee engagement efforts.
Governance, Compliance & Collaboration
Ensure all communications and marketing activities comply with federal regulations, branding requirements, contractual obligations and Global HQ standards.
Maintain brand consistency across business units, subsidiaries, and contract vehicles.
Collaborate cross functionally with Business Development, HR, Legal, Security, and Operations to align messaging and ensure risk mitigation.
Oversee agency approved branding, customer approvals, and content governance processes as required.
To be successful in this role you will have:
Bachelor’s degree in Communications, Marketing, Journalism, Business, or a related field
Minimum 10 years of extensive experience in communications and/or marketing, ideally including significant experience in the government contracting industry
Minimum of 5 years of experience in a leadership or executive role
Demonstrated success supporting growth, capture, and proposal efforts in federal, defense, or civilian agency markets
Proven experience managing brand reputation, executive communications, and stakeholder engagement in regulated environments
Strong executive presence with the ability to influence and advise senior leaders
Additional desired experience and skills:
Master’s degree in Communications, Marketing, Business Administration, or a related discipline
Experience supporting large contract vehicles (e.g., IDIQs, GWACs, BPAs) and multiagency portfolios
Background in crisis communications, mergers and acquisitions, or largescale organizational change
Familiarity with FAR/DFARS considerations as they relate to marketing and communications
Core Competencies
Strategic and growth-oriented mindset
Deep understanding of government contracting markets
Executive presence and strong judgment
Exceptional written and verbal communication skills
Data driven decision making
People leadership and team development
Cross functional collaboration and stakeholder management
Adaptability in complex, regulated environments
Ability to deliver on a global scale
Company Overview
Serco Inc. (Serco) is the Americas division of Serco Group, plc. In North America, Serco’s 9,000+ employees strive to make an impact every day across 100+ sites in the areas of Defense, Citizen Services, and Transportation. We help our clients deliver vital services more efficiently while increasing the satisfaction of their end customers. Serco serves every branch of the U.S. military, numerous U.S. Federal civilian agencies, the Intelligence Community, the Canadian government, state, provincial and local governments, and commercial clients. While your place may look a little different depending on your role, we know you will find yours here. Wherever you work and whatever you do, we invite you to discover your place in our world. Serco is a place you can count on and where you can make an impact because every contribution matters.
To review Serco benefits please visit: https://careers.serco-na.com/us/en/what-we-offer . If you require an accommodation with the application process please email: careers@serco-na.com or call the HR Service Desk at 800-628-6458, option 1. Please note, due to EEOC/OFCCP compliance, Serco is unable to accept resumes by email.
Candidates may be asked to present proof of identify during the selection process. If requested, this will require presentation of a government-issued I.D. (with photo) with name and address that match the information entered on the application. Serco will not take possession of or retain/store the information provided as proof of identity. For more information on how Serco uses your information, please see our Applicant Privacy Policy and Notice.
Serco does not accept unsolicited resumes through or from search firms or staffing agencies without being a contracted approved vendor. All unsolicited resumes will be considered the property of Serco and will not be obligated to pay a placement or contract fee. If you are interested in becoming an approved vendor at Serco, please email Agencies@serco-na.com .
Serco is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
Pay Transparency
Our Total Rewards package includes competitive pay, performance-based incentives, and benefits that promote well-being and work-life balance—so you can thrive both professionally and personally. Eligible employees also gain access to a wide range of benefits from comprehensive health coverage and health savings accounts to retirement plans, life and disability insurance, and time-off programs that support work-life balance. Program availability may vary based on factors such as contract type, location, hire date, and applicable collective bargaining agreements.
Salary range: The range for this position can be found at the top of this posting. This range is provided as a general guideline and represents a good faith estimate across all experience levels. Actual base salary will be determined by a variety of factors, including but not limited to, the scope of the role, relevant experience, job-related knowledge, education and training, key skills, and geographic market considerations. For roles available in multiple states, the range may vary to reflect differences in local labor markets. In addition to base salary, eligible positions may include other forms of compensation such as annual bonuses or long-term incentive opportunities. Benefits – Comprehensible benefits for full-time employees (part-time employees receive a limited package tailored to their role):
Medical, dental, and vision insurance
Robust vacation and sick leave benefits, and flexible work arrangements where permitted by role or contract
401(k) plan that includes employer matching funds
Tuition reimbursement program
Life insurance and disability coverage
Optional coverages that can be purchased, including pet insurance, home and auto insurance, additional life and accident insurance, critical illness insurance, group legal, ID theft protection
Birth, adoption, parental leave benefits
Employee Assistance Plan
To review all Serco benefits please visit: https://careers.serco-na.com/us/en/about-us .
Serco complies with all applicable state and local leave laws, including providing time off under the Colorado Healthy Families and Workplaces Act for eligible Colorado residents, in alignment with our policies and benefit plans. The application window for this position is for no more than 60 days. We encourage candidates to apply promptly after the posting date, as the position may close earlier if filled or if the application volume exceeds expectations. Please submit applications exclusively through Serco’s external (or internal) career site. If an applicant has any concerns with job posting compliance, please send an email to: careers@serco-na.com .