Job Information
U S VENTURE INC - APPLETON CORP Director Brand and Product Management in APPLETON, Wisconsin
JOB REQUIREMENTS: POSITION SUMMARYThe Director, Brand and Product Management leads brand and product strategy, development, and execution for key manufacturer portfolios, including Goodyear and Bridgestone. This role ensures brands are differentiated, consistent, and aligned with business goals, by overseeing brand positioning, messaging, got-to-market strategy, and cross functional brand initiatives across all touchpoints. The role is accountable for driving awareness, loyalty, volume, and margin performance across all company channels while maximizing and optimizing qualified program dealer programs and proactively adapting to evolving market and industry needs. This is a remote position within the United States. JOB RESPONSIBILITIES Goodyear & Bridgestone Brand & Program Leadership Drive the strategic direction, positioning, and execution of Goodyear & Bridgestone associate dealer programs to reinforce brand consistency and marketplace differentiation. Provide categorylevel expertise across the wholesale channel, ensuring the Goodyear & Bridgestone value proposition is clearly communicated and consistently delivered. Develop and refine brand strategy, positioning, and value proposition, including brand architecture decisions - and translate business objectives into brand-building programs Serve as the internal champion of the brand, educating teams and reinforcing brand standards Vendor & Manufacturer Relationship Management Build, strengthen, and manage relationships with key vendors, manufacturers, and thirdparty service providers to support program execution, product availability, merchandising, and promotional initiatives. Lead vendor relations by setting performance expectations and ensuring alignment with Goodyear & Bridgestone brand standards and program requirements. Collaborate with manufacturing partners to optimize assortments, improve supply continuity, and enhance program competitiveness. Represent the company and its brands in key manufacturer, industry, or partner forums as appropriate. Channel Program Development & Execution Develop and manage channelspecific twostep retailer programs, including assortment planning, merchandising strategies, promotional calendars, distributor/retailer scorecards, and thirdparty provider integration. Ensure all program elements deliver measurable value to channel partners and support Goodyear & Bridgestone brand objectives Conduct or oversee market... For full info follow application link. Our company is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender, gender identity or expression, marital status, age, national origin, disability, veteran status, genetic information, or other protected characteristic. If you need assistance or an accommodation due to a disability, you may call Human Resources at (920) 739-6101. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/232FB3C7C9704D65