Job Information
MEDICAREMD.COM Sr. Manager, Marketing Automation and Analytics in AMERICAN FORK, Utah
This position is Remote
Job Summary
Reporting to the Director of Integrated Marketing, the Sr Manager, Marketing Automation and Analytics owns Henry Schein One's marketing automation ecosystem and analytics framework.
This role ensures our Adobe Marketo and ABM platforms are best-in-class, designs robust data flows to and from Salesforce, and partners cross-functionally to deliver scalable, measurable programs across email, advertising, events, nurture, and personalization.
The leader establishes data governance and validation processes; leverages AI to simplify workflows, enhance lead scoring and segmentation, and power predictive insights and chatbots; and delivers attribution models, dashboards, and performance analytics that optimize content and reporting to drive pipeline and conversion.
What you will do
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Own administration and operational excellence of Adobe Marketo and ABM platform; monitor system health and resolve issues.
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Design and maintain complex workflows between Marketo and Salesforce to optimize lead lifecycle, routing, scoring, and conversion.
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Own marketing data infrastructure: ensure data quality, accuracy, and consistency; implement governance and validation processes.
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Develop and maintain attribution models and campaign performance dashboards; standardize KPI definitions across marketing funnel.
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Partner with RevOps and BizOps CRM admins to architect integrations supporting data workflow, attribution, campaign, lead source setups.
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Scope, build, QA, and launch programs requested by Demand Generation and other teams (email, advertising, nurtures, landing pages, events, webinars, content, websites, etc.) with SLAs and playbooks.
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Leverage AI to automate enrichment, segmentation, lead scoring; implement AI-powered chatbots and predictive analysis for personalization.
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Deliver actionable insights and recommendations to optimize campaigns and content based on analytics and reporting.
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Provide training, documentation, and change management to drive adoption of best practices across marketing and sales.
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Manage vendor relationships and compliance/security requirements; evaluate new tools aligned to roadmap.
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Mentor direct and indirect reports; align scopes and standards with related roles.
Travel/Physical Demands
- Travel typically less than 10%. Office environment. No special physical demands required.
Qualifications
Must have:
Typically, 10 or more years ofincreasing responsibility and complexity in terms of any applicable professional experience; 3 or more years of management experience.
Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus.
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10+ years of progressive experience; 3+ years people management.
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5+ years hands-on Adobe Marketo administration (certification required) and Salesforce integration expertise.
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Experience managing ABM platforms and programs; account-level targeting and personalization.
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Strong understanding of marketing analytics, attribution modeling, and dashboard development (e.g., Tableau, Domo, Power BI).
Experience with AI-enabled automation, predictive analytics, and personalization workflows.
Ability to translate business objectives into technical requirements and measurable KPIs; advanced reporting skills.
Nice to have:
- Experience working within a SaaS (Software as a Service) environment.
The posted range for... For full info follow application link.
Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, r eligion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protect d status.