Job Information
The Goodyear Tire & Rubber Company Senior Manager, Global Marketing Communications Strategy - Retail and Product in Akron, Ohio
As the Senior Manager, Global Marketing Communications Strategy – Retail and Product, you will lead consumer‑driven, product‑focused communication strategies that strengthen brand relevance and drive retail demand across Goodyear’s global ecosystem. In this role, you will translate complex tire technologies into clear, compelling consumer narratives while aligning messaging with product roadmaps and cross-functional priorities. You will shape omnichannel retail communication plans informed by behavioral science and shopper insights, enhancing the buyer journey across digital and physical touchpoints. This position plays a critical role in elevating creative excellence, optimizing performance across channels, and bringing forward innovative approaches that keep Goodyear ahead of emerging consumer and retail trends.
What You’ll Do
Translate complex tire technologies into simple, consumer‑driven narratives informed by behavioral science and shopper insights.
Develop integrated, omnichannel retail communication plans across digital, in‑store, social, search, and retail partners for launches, promotions, and category campaigns.
Enhance the end‑to‑end shopper experience by driving retail innovation, improving in‑store and digital communication, and promoting a test‑and‑learn approach to activation.
Oversee creation of insight‑driven creative content, ensuring modern, distinctive, and emotionally resonant storytelling across all formats.
Monitor performance across retail and digital channels to optimize messaging, creative, and targeting, while staying ahead of consumer, retail, and e‑commerce trends.
What We’re Looking For
Bachelor's degree in marketing, Communications, Merchandising, Design, Business or a related field.
8 or more years of experience in consumer, product, brand, or retail marketing.
What Will Set You Apart
Proven success leading communication strategy in modern retail (direct-to-consumer [D2C] or omnichannel).
Strong understanding of consumer behavior and behavioral economics.
Skilled at turning product attributes into clear, compelling value propositions and integrated campaigns.
Global expertise in digital marketing, omnichannel retail, and shopper strategy.
Exceptional communication, leadership, and stakeholder‑influencing skills.
Strong analytical capabilities - ability to interpret data and turn insights into strategic action, both upstream at the product level and downstream in execution.
Passion for consumer trends, technology, and solving for a rapidly evolving shopper landscape.
Additional Details
Relocation Available: No.
Sponsorship Available: No.
Typical Schedule: 8 am to 5 pm.
Travel Requirement: 5%
#LI-MC2
Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to Goodyear.com .
If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.
Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.
At Goodyear, we make life's connections easier every day.
People around the world count on us to get them where they need to go, now and into the future. But our relentless pursuit of forward motion doesn't just keep the world moving. It shapes a workplace that celebrates our different talents, experiences, and culture. It inspires us to continue developing our skills and encourages our career moves all while keeping us focused on building a better future for our associates, our business, and the planet.
Come discover the opportunities ahead with Team Goodyear.
Working at Goodyear (http://jobs.goodyear.com/default/go/Corporate-&-Professional/3944800/)
A true member of the Goodyear hiring team will always interview candidates in-person or over the phone before extending any job offers. Candidates are never asked to download software, provide financial information or send payment as part of the employment process.
Goodyear is committed to providing a website that is accessible to the widest possible audience, regardless of technology or ability. If you need reasonable accommodation to complete the online application, or any other part of the employment process, please call the Goodyear Candidate Care Line at 330.796.4500.
When contacting us, please provide your name, telephone number, and email address, along with a description of your request for accommodation.
Click here for more information about Equal Opportunity laws and here (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) for related information.
Reasonable workplace accommodations are considered on a case-by-case basis. Please note that only those inquiries concerning a request for a reasonable workplace accommodation will be responded to.
Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regards to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Click here (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) for more information about Equal Opportunity laws and here (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf) for related information.
See Goodyear's EEO & Affirmative Action Policy Affirmation here (https://corporate.goodyear.com/content/dam/goodyear-corp/documents/policies/eeo-and-aa-affirmation/Goodyear-EEO-and-AA-Policy-Affirmation.pdf) .
Notice: Federal law requires Goodyear to verify the identity and employment eligibility of all persons hired to work in the United States. Goodyear will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. See posters below for details.
E-Verify Participation Poster (English and Spanish) (https://E-Verify%20Participation%20Poster%20English%20and%20Spanish)
If you have the right to work, don't let anyone take it away.
Are you an agency Recruiter in the Americas or Asia Pacific? Goodyear’s Global Talent Acquisition team has partnered with Recruitifi for all salaried, non-executive level candidate submissions. To be a part of our agency community please apply here (http://recruitifi.com/app/public/agency-registration?solicited_employer=8ed14977-19f5-49d9-997f-9392c2c544dc%27%3Ejoin%20our%20RecruitiFi%20community) .